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Dick's House of Sport to Open in Sarasota Mall
New interactive sports retail concept from Dick's Sporting Goods coming to popular shopping destination.
Apr. 13, 2026 at 9:14am
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An avant-garde visual interpretation of the interactive, experiential retail concept of Dick's House of Sport.Sarasota TodayDick's Sporting Goods is bringing its experiential 'House of Sport' concept to The Mall at University Town Center in Sarasota, Florida. The new interactive sports retail store will be the fourth House of Sport location opened by the company.
Why it matters
The arrival of Dick's House of Sport represents a major new attraction for the Sarasota area, offering an immersive shopping experience focused on sports, fitness, and active lifestyles. This could drive increased foot traffic and sales for the University Town Center mall, which has seen some retail turnover in recent years.
The details
Dick's House of Sport is a new retail concept from Dick's Sporting Goods that features interactive experiences like a rock climbing wall, batting cages, and a putting green. The 80,000-square-foot store will be located at The Mall at University Town Center, Sarasota's premier shopping destination.
- Dick's House of Sport has been announced as a 'coming soon' tenant at The Mall at University Town Center.
- An opening date for the new Sarasota location has not yet been announced.
The players
Dick's Sporting Goods
A major American sporting goods retail chain that operates over 850 stores across the United States.
The Mall at University Town Center
A large shopping mall located in Sarasota, Florida that is home to numerous retail, dining, and entertainment options.
What’s next
An opening date for the new Dick's House of Sport location in Sarasota has not yet been announced, but it is expected to be a major new attraction for the area when it does open.
The takeaway
The addition of an experiential Dick's House of Sport concept store at The Mall at University Town Center signals Sarasota's continued growth as a hub for sports, fitness, and active lifestyle retail and experiences.
