Nutella Debuts First New Flavor in 60 Years

The iconic chocolate-hazelnut spread adds a new twist to its classic recipe.

Apr. 17, 2026 at 6:40pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph of a single jar of a new Nutella flavor product, with the jar placed on a clean, monochromatic background and lit dramatically to create deep shadows, conceptually representing a classic brand evolving.Nutella's first new flavor in over 60 years signals the iconic brand's commitment to innovation.Panama City Today

Nutella, the beloved chocolate-hazelnut spread, has unveiled its first new flavor in over 60 years. The new product still contains hazelnut, though seemingly less than in the traditional version, offering a unique twist on the iconic spread.

Why it matters

Nutella's core recipe has remained largely unchanged since its creation in the 1940s, making this new flavor a significant departure for the brand. The move signals Nutella's efforts to innovate and appeal to evolving consumer tastes while maintaining the essence of its classic product.

The details

The new Nutella flavor is said to contain less hazelnut than the original, with the company aiming to offer a fresh take on the beloved spread. Details about the specific ingredients and flavor profile have not yet been released, leaving Nutella fans eager to try the new offering.

  • Nutella first launched its classic chocolate-hazelnut spread in 1964.

The players

Nutella

A popular chocolate-hazelnut spread brand owned by the Italian company Ferrero.

Got photos? Submit your photos here. ›

What’s next

Nutella has not yet announced a release date for the new flavor, but it is expected to hit shelves in the coming months.

The takeaway

Nutella's decision to introduce a new flavor after over six decades of the same classic recipe demonstrates the brand's commitment to innovation and staying relevant in an evolving market.