WPBF Helps Animals Find Forever Homes

Local news station's adoption program connects pets with loving families

Apr. 15, 2026 at 4:17pm

An extremely abstracted, out-of-focus photograph of a playful puppy or kitten, with soft pools of warm light and color creating a dreamlike, intimate atmosphere that captures the joy of pet adoption.WPBF's adoption program shines a light on homeless pets, helping them find loving forever homes.Palm Beach Gardens Today

WPBF, the ABC affiliate in Palm Beach Gardens, Florida, has launched a new initiative called 'WPBF to the Rescue' to help connect homeless animals with forever homes. The program features adoptable pets on the station's newscasts and digital platforms, raising awareness and facilitating placements with local animal shelters and rescue organizations.

Why it matters

With many pets still in need of adoption, WPBF's program provides a valuable community service by leveraging its media platform to showcase adorable animals and encourage viewers to consider opening their homes. The initiative also supports local animal welfare nonprofits and promotes responsible pet ownership.

The details

Through 'WPBF to the Rescue', the station introduces viewers to adoptable pets, sharing their backstories and highlighting their unique personalities and needs. The program works closely with shelters and rescues to feature animals that have been waiting the longest for a forever family. WPBF also provides information on the adoption process and tips for new pet owners.

  • The 'WPBF to the Rescue' program launched in April 2026.

The players

WPBF

The ABC affiliate television station serving the West Palm Beach, Florida metropolitan area.

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What they’re saying

“We're thrilled to use our platform to help these amazing animals find the loving homes they deserve.”

— Liz Quirantes, News Anchor, WPBF

What’s next

WPBF plans to continue featuring adoptable pets on a regular basis, with the goal of finding homes for as many homeless animals as possible.

The takeaway

WPBF's 'WPBF to the Rescue' program demonstrates how local media can leverage their reach to make a meaningful impact on animal welfare in their communities, bringing joy to both pets and prospective owners.