Cinemark Unveils Masters of the Universe Collectibles

New He-Man popcorn buckets, Sword of Power cups, and more coming to theaters in 2026.

Apr. 15, 2026 at 10:38pm

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A minimalist, graphic poster in the style of Saul Bass, featuring a bold black silhouette of the muscular hero He-Man holding aloft the Sword of Power against a high-contrast background of red and white geometric shapes, conceptually representing the upcoming Masters of the Universe movie merchandise.Cinemark's new line of exclusive Masters of the Universe movie collectibles aims to build excitement for the 2026 film release.Today in Orlando

Cinemark, a major movie theater chain, has announced an upcoming line of Masters of the Universe collectibles that will be available at their locations in 2026. The collection includes a He-Man-themed popcorn bucket, Sword of Power cups, and other movie-related merchandise featuring characters from the popular '80s cartoon and upcoming film.

Why it matters

The release of these Masters of the Universe collectibles at Cinemark theaters is an effort to capitalize on the nostalgia and excitement surrounding the upcoming live-action He-Man movie. Offering exclusive merchandise can drive ticket sales and concession purchases, while also appealing to longtime fans of the franchise.

The details

The centerpiece of Cinemark's Masters of the Universe collection is a large, detailed He-Man popcorn bucket. Shaped like the iconic hero's head, the bucket will feature intricate sculpting and paint details. Cinemark is also producing Sword of Power cups, allowing moviegoers to sip their drinks from a replica of He-Man's legendary weapon. Additional merchandise includes t-shirts, keychains, and other collectibles featuring characters like Skeletor and Battle Cat.

  • Cinemark plans to release the Masters of the Universe collection in theaters nationwide in 2026, timed to the premiere of the new live-action He-Man movie.

The players

Cinemark

A major American movie theater chain that operates over 500 locations across the United States.

Masters of the Universe

A popular media franchise that originated in the 1980s, featuring the heroic He-Man and his battles against the evil Skeletor.

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What they’re saying

“We're thrilled to offer this exclusive Masters of the Universe collection to our moviegoers. These collectibles will allow fans to immerse themselves in the world of He-Man like never before.”

— Rolando Guiterrez, Vice President of Concessions, Cinemark

What’s next

Cinemark plans to showcase the full Masters of the Universe merchandise collection at the upcoming CinemaCon industry event in Las Vegas, where they will provide more details on pricing and availability.

The takeaway

Cinemark's decision to produce a line of exclusive Masters of the Universe collectibles demonstrates the continued popularity and commercial appeal of the franchise, even decades after its initial heyday. These limited-edition items are likely to be highly sought after by both casual moviegoers and dedicated fans.