Florida Billionaire Morgan Launches New Political Party, Offers $100K Prize

Prominent attorney and businessman John Morgan is not running for Florida governor, but has a plan to shake up the state's political landscape.

Apr. 14, 2026 at 2:21pm

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A cinematic painting of a large, solitary political billboard on a deserted urban street corner, with warm sunlight and deep shadows creating a contemplative mood about the future of Florida politics.A prominent Florida businessman's decision to launch a new political party rather than run for governor himself could reshape the state's political landscape.Today in Orlando

Despite widespread speculation, prominent Florida attorney and businessman John Morgan announced he will not be running for governor in 2026. However, Morgan is launching a new third political party in the state and is offering a $100,000 prize to the person who can come up with the best name for it.

Why it matters

Morgan is a well-known and influential figure in Florida politics, having previously backed Democratic candidates. His decision not to run for governor, but instead create a new political party, could have significant implications for the state's political landscape and the 2026 gubernatorial race.

The details

Morgan, who is known for his ubiquitous personal injury law firm billboards across Florida, said he has been urged by many people to run for governor, but has ultimately decided against it. Instead, he is launching a new third political party in the state and is offering a $100,000 prize to the person who can come up with the best name for it.

  • Morgan has been considering a run for Florida governor for about the last year and a half.
  • Morgan announced his plans to launch a new political party in April 2026.

The players

John Morgan

A prominent Florida attorney and businessman who owns a large personal injury law firm with billboards across the state. He has previously backed Democratic candidates but is now launching a new third political party.

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What they’re saying

“For about the last year and a half, a lot of people have been asking me to run for governor of the State of Florida. It's really quite an honor,”

— John Morgan

What’s next

Morgan plans to officially launch the new political party and announce the winner of the $100,000 naming contest in the coming months.

The takeaway

Morgan's decision not to run for governor, but instead create a new third political party in Florida, could shake up the state's political landscape and have significant implications for the 2026 gubernatorial race.