Explora Journeys partners with Swiss SailGP team

Luxury cruise line Explora Journeys announces multi-year title sponsorship of the Swiss SailGP team, blending high-end ocean travel and elite sailing competition.

Apr. 15, 2026 at 6:08pm

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A minimalist, photorealistic studio still life featuring a sleek, silver-hulled model yacht with a bold blue sail, floating elegantly on a clean, monochromatic background, conceptually representing the precision, power, and elegance of the Explora Journeys and Swiss SailGP partnership.The striking partnership between Explora Journeys and the Swiss SailGP team blends the refined elegance of luxury ocean travel with the thrilling speed and technical mastery of elite sailing competition.Today in Miami

Explora Journeys, the luxury cruise line owned by the MSC Group, has announced a multi-year partnership as the title sponsor of the Swiss SailGP team. The team will now compete globally as the Explora Journeys Swiss SailGP Team, bringing together the worlds of elegant ocean travel and high-speed, high-tech sailing competition. The partnership reflects shared values of precision, teamwork, and respect for the ocean.

Why it matters

This strategic partnership further embeds Explora Journeys into the world of elite sports and international distinction, building on its existing associations with tennis star Jannik Sinner and the Formula 1 Grand Prix de Monaco. By aligning with the thrilling SailGP racing series, Explora Journeys can engage with a discerning global audience in an environment that resonates with the brand's values and luxury positioning.

The details

As part of the deal, the Explora Journeys logo will be prominently featured on the Swiss SailGP team's F50 catamaran and crew apparel, creating a distinctive and elegant presence on the water. The official launch of the partnership will take place on May 9, 2026 at the Apex Group Bermuda Sail Grand Prix, with the team continuing its global campaign across high-profile events, including a homecoming in Geneva on September 19-20, 2026.

  • The partnership will be officially launched on May 9, 2026 at the Apex Group Bermuda Sail Grand Prix.
  • The Swiss SailGP team will compete globally throughout the 2026 season, including a homecoming event in Geneva on September 19-20, 2026.

The players

Explora Journeys

A privately owned luxury ocean travel brand of the MSC Group, headquartered in Geneva, Switzerland. Explora Journeys redefines luxury ocean travel with its signature 'Ocean State of Mind' philosophy.

Swiss SailGP Team

A nation-versus-nation, close-to-shore, high-speed, high-tech sailing racing series that combines cutting-edge technology, iconic global venues, elite athletes, and record-breaking speeds.

Anna Nash

President of Explora Journeys.

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What they’re saying

“This is a very intentional partnership for us. As a brand born and shaped in Switzerland, it holds particular meaning, reflecting our European roots and the values that underpin how we operate.”

— Anna Nash, President of Explora Journeys

“SailGP is an exhilarating sport that embodies precision, innovation and technical excellence — attributes that sit naturally with Explora Journeys. What resonates for us is the Swiss team itself: the way the crew comes together to operate as one, combining instinct, trust and technical mastery to drive performance on the water. It reflects the same mindset we see on board our own ships, where teamwork, discipline and a certain quiet confidence define the experience.”

— Anna Nash, President of Explora Journeys

What’s next

The official launch of the Explora Journeys Swiss SailGP Team partnership will take place on May 9, 2026 at the Apex Group Bermuda Sail Grand Prix. The team will then continue its global campaign across the SailGP circuit, including a homecoming event in Geneva on September 19-20, 2026.

The takeaway

This partnership between Explora Journeys and the Swiss SailGP team represents a strategic move by the luxury cruise line to further align itself with the world of elite sports and international distinction. By tapping into the excitement and precision of high-speed sailing, Explora Journeys can engage with a discerning global audience in an environment that reflects the brand's values of luxury, performance, and a deep connection to the ocean.