Doodles Launches AI Tool Powered by Proprietary Model

The entertainment company behind Dullsville and the Doodleverse unveils Doodles AI, a creative tool built exclusively on its own IP.

Mar. 19, 2026 at 2:10am

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Doodles, the next-generation entertainment company behind the Pharrell Williams-executive produced animated special Dullsville and the Doodleverse, has launched Doodles AI, a creative tool powered by Prism 1.0, a proprietary model trained exclusively on Doodles-owned IP. The company spent over a year encoding its original characters, illustrations, and visual language into a system that generates studio-grade imagery without using any third-party training data. Doodles' long-term ambition is to produce the first feature-length animated film created entirely through its own AI systems.

Why it matters

By building its own AI model on its own art, Doodles has created infrastructure that allows its entertainment universe to grow across animation, gaming, merchandise, and brand partnerships at a speed and scale that was previously impossible. This approach directly addresses the consent and copyright questions that have shaped the conversation around AI in the creative industries, as Doodles built exclusively on its own IP rather than using other creators' work.

The details

Prism 1.0 was trained solely on Doodles-owned IP: original illustrations, character designs, color palettes, and the visual rules the company has developed over five years. No images from other artists were used, and no publicly available datasets were incorporated. At launch, Doodles AI's flagship capability allows users to reimagine any image through the Prism 1.0 model, reinterpreting uploaded images within the creative language of the Doodles universe and producing studio-grade outputs that are stylistically aligned with the original IP. Prism 1.0 generates these outputs 84,000 times faster than traditional illustration workflows.

  • Doodles launched in 2021.
  • Doodles acquired Golden Wolf, an Emmy-nominated animation studio, in 2023.
  • Doodles premiered its first original short form film, Dullsville and the Doodleverse, at the Toronto International Film Festival in 2024.
  • Doodles AI is available beginning March 17, 2026 at 12 p.m. EST.

The players

Doodles

A next-generation entertainment company built around the original characters and artwork of creator and CEO Scott Martin (Burnt Toast). Doodles has grown into a multi-format franchise spanning animation, music, gaming, merchandise, and live events.

Prism 1.0

A proprietary AI model developed by Doodles that was trained exclusively on Doodles-owned IP, including original illustrations, character designs, color palettes, and visual rules.

Pharrell Williams

The executive producer of Doodles' animated special Dullsville and the Doodleverse.

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What’s next

Upcoming capabilities for Doodles AI include prompt-to-image and image-to-video generation, with new features and model upgrades rolling out throughout 2026.

The takeaway

By building its own AI model exclusively on its own IP, Doodles has created a new category of entertainment infrastructure that allows its universe to grow across mediums at an unprecedented speed and scale, while also addressing key consent and copyright concerns around AI in the creative industries.