Puerto Rican Restaurants See Economic Boost as Bad Bunny Headlines Super Bowl

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This Super Bowl weekend, South Florida restaurants are seeing a surge in business as Puerto Rican music superstar Bad Bunny headlines the halftime show. Restaurants like El Rinconocito in Hialeah are reporting increased orders for traditional Puerto Rican dishes as fans celebrate the historic performance by one of the island's biggest stars.

Why it matters

Bad Bunny's Super Bowl halftime show appearance is a landmark moment for Puerto Rican representation and pride. For local Puerto Rican restaurants, it's a chance to showcase their cuisine and culture to a wider audience and capitalize on the excitement surrounding the 'Benito Bowl'.

The details

Restaurants in the Miami area, especially those serving Puerto Rican food, are seeing a spike in business as fans prepare to watch Bad Bunny's highly anticipated Super Bowl halftime show performance. Employees at El Rinconocito, a Puerto Rican restaurant in Hialeah, say they're receiving a surge of orders for traditional dishes like alcapurrias, pasteles, and carne frita as customers want to celebrate the Puerto Rican superstar's big moment.

• This Super Bowl weekend, the biggest surge in numbers might be happening off the scoreboard.
• Bad Bunny will be thousands of miles away in California, getting ready for his Super Bowl debut on NBC.