Aspire Biopharma's Buzz Bomb Brand Ambassador to Attempt Fastest 100-Mile Treadmill Run

Ashley Paulson targets her second world record in two months following historic Ultra Jackpot 100 win.

Apr. 17, 2026 at 2:42pm

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An extreme close-up of a runner's legs and torso in motion on a treadmill, rendered in a vibrant, expressionist style with rapid brushstrokes and neon colors that capture the raw energy and power of the athlete's movements.Buzz Bomb's brand ambassador Ashley Paulson prepares to push the limits of human endurance with a record-breaking 100-mile treadmill run at the Boston Marathon Expo.Estero Today

Elite ultra-marathoner Ashley Paulson, the brand ambassador for Aspire Biopharma's Buzz Bomb caffeine company, will attempt to set the world record for the fastest 100-mile treadmill run at the 2026 Boston Marathon Expo. This comes just two months after Paulson's historic win at the Ultra Jackpot 100 race.

Why it matters

Paulson's attempt to set another world record will generate significant buzz for the Buzz Bomb brand and showcase the performance-enhancing benefits of their caffeine products among the endurance sports community. The Boston Marathon Expo provides a high-profile platform to showcase Paulson's athletic abilities and the Buzz Bomb brand.

The details

Aspire Biopharma, the parent company of Buzz Bomb Caffeine Company, is proud to have Paulson as their brand ambassador. The company believes Paulson "embodies the grit and rapid performance that BUZZ BOMB™ was designed to support." Paulson's attempt to set the 100-mile treadmill record will take place during the 2026 Boston Marathon Expo, giving spectators and endurance sports fans a chance to witness her feat firsthand.

  • Paulson won the Ultra Jackpot 100 race two months ago.
  • Paulson's 100-mile treadmill run attempt will take place at the 2026 Boston Marathon Expo.

The players

Ashley Paulson

An elite ultra-marathoner who is the brand ambassador for Aspire Biopharma's Buzz Bomb caffeine company.

Aspire Biopharma Holdings, Inc.

The parent company of Buzz Bomb Caffeine Company, which has signed Paulson as their brand ambassador.

Buzz Bomb Caffeine Company

A wholly owned subsidiary of Aspire Biopharma that produces performance-enhancing caffeine products.

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The takeaway

Paulson's attempt to set the 100-mile treadmill world record at the Boston Marathon Expo will showcase the power of Buzz Bomb's caffeine products and generate significant publicity for the brand among the endurance sports community.