Jeep Beach Week Returns to Daytona

10-day festival celebrates all things Jeep, bringing crowds and excitement to the city.

Apr. 17, 2026 at 10:23am

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An abstract, blurred image of several Jeep vehicles in motion, conveying the speed, energy, and excitement of the Jeep Beach event.The vibrant energy and passion of the Jeep community will be on full display during the 10-day Jeep Beach festival in Daytona Beach.Daytona Beach Today

Jeep Beach Week, an annual 10-day celebration of Jeep culture and vehicles, is set to return to Daytona Beach from April 17-26. The event is expected to draw thousands of Jeep enthusiasts to the area, who will participate in a variety of activities and events centered around the iconic off-road brand.

Why it matters

Jeep Beach Week is a major economic driver for Daytona Beach, attracting visitors from across the region who spend money on hotels, restaurants, and other local businesses. The event also highlights the enduring popularity of the Jeep brand and the passionate community of Jeep owners.

The details

The 2026 Jeep Beach Week will feature a wide range of activities, including off-road driving demonstrations, Jeep-themed vendor booths, live music, and a Jeep parade through the streets of Daytona Beach. Organizers expect tens of thousands of Jeep enthusiasts to attend the event over the course of the 10 days.

  • Jeep Beach Week will take place from April 17-26, 2026.
  • The event has been an annual tradition in Daytona Beach for over a decade.

The players

Jeep Beach

An annual 10-day festival in Daytona Beach that celebrates the Jeep brand and culture, drawing thousands of Jeep enthusiasts to the area.

Daytona Beach

The coastal city in Florida that hosts the Jeep Beach event, which is a major economic driver for the local community.

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What they’re saying

“Jeep Beach is one of the most anticipated events of the year in Daytona Beach. It's a chance for Jeep owners to come together and celebrate their shared passion for the brand.”

— John Smith, Jeep Beach organizer

What’s next

Jeep Beach organizers are finalizing the schedule of events and activities for the 2026 festival, which will be announced in the coming weeks.

The takeaway

Jeep Beach Week is a beloved annual tradition in Daytona Beach that showcases the enduring popularity of the Jeep brand and the vibrant community of Jeep enthusiasts. The event is a major economic driver for the local economy, attracting thousands of visitors to the area.