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WESH's Nancy Alvarez discusses new radio show on RUMBA
The popular local news anchor has launched a new Spanish-language radio program.
Apr. 15, 2026 at 2:01pm
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Nancy Alvarez's new Spanish-language radio show aims to connect with Daytona Beach's vibrant Latinx community.Daytona Beach TodayWESH 2 news anchor Nancy Alvarez has debuted a new Spanish-language radio show called 'Entrate con Nancy Alvarez' on RUMBA, a popular regional Latin music station. The show features Alvarez discussing news, entertainment, and lifestyle topics with her audience.
Why it matters
Alvarez's new radio program represents an effort to reach the growing Hispanic/Latino population in the Daytona Beach area with content in their preferred language. As a trusted local news personality, her transition to radio could help expand RUMBA's listenership and give the Latinx community a familiar voice discussing issues relevant to them.
The details
The new 'Entrate con Nancy Alvarez' show airs weekday mornings on RUMBA, a regional Latin music station. Alvarez, who has been a news anchor at WESH 2 for over a decade, will use the radio platform to discuss a variety of topics including current events, entertainment, and lifestyle subjects targeted towards the station's Hispanic/Latino audience.
- The new radio show debuted on April 15, 2026.
The players
Nancy Alvarez
A longtime news anchor at WESH 2 in Daytona Beach who has now launched a new Spanish-language radio program called 'Entrate con Nancy Alvarez' on RUMBA.
RUMBA
A popular regional Latin music radio station that has added Nancy Alvarez's new Spanish-language program to its weekday morning lineup.
What they’re saying
“I'm excited to connect with the Hispanic community in a new way through this radio show. It's important to me to provide a platform for discussions that are relevant and meaningful to our local Latinx audience.”
— Nancy Alvarez, News Anchor, WESH 2
The takeaway
Nancy Alvarez's new Spanish-language radio program on RUMBA represents an effort to better serve the growing Hispanic/Latino population in the Daytona Beach area by providing a familiar local news voice discussing issues and topics of importance to that community.
