Copa Launches Direct-to-Consumer Beach Furniture Brand

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Copa, the family-owned brand that introduced the Brazilian beach chair to the U.S. in 1988, is launching a new direct-to-consumer business to bring its 40 years of beach furniture expertise directly to consumers. The company, based in Davie, Florida, is known for its high-quality, Brazilian-inspired beach chairs and other outdoor furniture.

Why it matters

The launch of Copa's direct-to-consumer brand allows the company to bypass traditional retail channels and connect directly with customers who are increasingly shopping online for home and outdoor products. As a long-standing family business with deep expertise in beach furniture design and manufacturing, Copa's new DTC model positions it to better serve evolving consumer preferences.

The details

Copa was founded in 1986 and has spent four decades perfecting the design and manufacturing of its signature Brazilian-style beach chairs. The company is now leveraging its legacy to launch a new direct-to-consumer business that will allow it to sell its products directly to consumers online, rather than through traditional retail partners.

• Copa was founded in 1986.
• The company introduced the Brazilian beach chair to the U.S. market in 1988.
• Copa is launching its new direct-to-consumer brand in April 2026.

What’s next

Copa plans to heavily promote its new DTC brand through digital marketing channels to reach consumers who are increasingly shopping online for home and outdoor products.