International Fresh Produce Association Hosts Retail Conference in Phoenix

The event aims to transform how businesses engage with customers through the latest consumer insights.

Apr. 18, 2026 at 3:41pm

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A high-end, photorealistic studio still-life photograph featuring a variety of fresh produce items arranged elegantly on a clean, monochromatic background, conceptually representing the strategic importance of the fresh produce industry.The IFPA Retail Conference aims to provide fresh produce companies and retailers with the latest insights and strategies to better engage with customers and drive sales.Washington Today

The International Fresh Produce Association (IFPA) is hosting its annual Retail Conference in Phoenix, Arizona. The conference will focus on connecting dozens of retailers and helping them grow sales by providing the latest consumer insights from IFPA research.

Why it matters

The fresh produce industry is highly competitive, and retailers are constantly seeking new ways to attract and retain customers. This conference provides an opportunity for produce companies and retailers to collaborate and learn about the latest consumer trends that can drive sales.

The details

The IFPA Retail Conference will feature a range of educational sessions, networking opportunities, and vendor exhibits. Attendees will have the chance to learn about the latest consumer insights, marketing strategies, and technological innovations that can help them better engage with their customers and grow their businesses.

  • The conference will take place on April 18-20, 2026 in Phoenix, Arizona.

The players

International Fresh Produce Association

A trade association representing the fresh produce industry, including growers, shippers, wholesalers, and retailers.

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What’s next

Attendees will have the opportunity to network with industry peers, attend educational sessions, and explore the latest products and technologies on the exhibit floor.

The takeaway

The IFPA Retail Conference is a critical event for fresh produce companies and retailers looking to stay ahead of the curve and better meet the evolving needs and preferences of their customers.