Farm Babe Encourages Farmers to Advocate for Themselves

Michelle Miller shares tips for farmers to build a social media presence and connect with consumers

Published on Feb. 14, 2026

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Michelle Miller, known as the 'Farm Babe', spoke at the Southern Rocky Mountain Agriculture Conference and Trade Show in Monte Vista, Colorado, encouraging farmers to advocate for themselves and their industry on social media. Miller shared her own journey from city girl to farmer advocate, and provided tips for farmers to build a following, share authentic stories, and use tools like ChatGPT to connect with consumers and address misconceptions about farming.

Why it matters

Farmers play a vital role in feeding the world, yet many consumers have misconceptions about modern farming practices. Miller's message empowers farmers to use their voice and build trust with the public through social media, helping to bridge the divide between rural and urban areas.

The details

Miller, who married a commercial-scale farmer, discussed how she went from a career in fashion and globetrotting to becoming an advocate for farming and science. She encouraged farmers to engage in 'dialogue' with consumers to educate them about the realities of farming, rather than letting misconceptions about chemicals, animal welfare, and organic farming go unchallenged. Miller stressed the importance of authenticity, sharing stories, and using multiple social media platforms to build a following and connect with the public.

  • The Southern Rocky Mountain Agriculture Conference and Trade Show was held on February 3-5, 2026 in Monte Vista, Colorado.
  • Miller gave her 50-minute keynote speech titled 'Managing the Message: Cutting Through the Chaos to Connect Farmers and Consumers' during the conference.

The players

Michelle Miller

Also known as the 'Farm Babe', Miller is a former city dweller who became an advocate for farming and science after marrying a commercial-scale farmer.

Southern Rocky Mountain Agriculture Conference and Trade Show

An annual agricultural conference and trade show held in Monte Vista, Colorado.

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What they’re saying

“Look at all those millions and millions of people. And all of those millions of people in New York City and all over the world are alive because of you.”

— Michelle Miller

“People don't trust corporations, but they trust farmers. They trust you. When you tell people you're a farmer, people react like that's pretty cool, right? Farmers have a built-in level of trust. People trust you, which means you need to think about the power of your own voice. When it comes to farming, people are going to believe a farmer.”

— Michelle Miller

What’s next

Miller encouraged farmers to start building their social media presence and engaging with consumers online to address misconceptions about farming. She suggested using multiple platforms, sharing authentic stories, and collaborating with other farmers to amplify their voices.

The takeaway

This event highlights the importance of farmers using their voice and expertise to connect directly with consumers and build trust in the agricultural industry. By embracing social media and sharing their stories, farmers can help bridge the divide between rural and urban areas and ensure the public understands the vital role they play in feeding the world.