Monster Brewing Ranks 9th in 2025 Craft Beer Sales

Longmont-based collective includes Oskar Blues, sees strong performance despite industry decline

Apr. 16, 2026 at 7:04pm

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A high-end, photorealistic studio still-life photograph featuring a collection of premium, polished metal beer taps, bottles, and other brewing equipment arranged elegantly on a clean, monochromatic background, conceptually representing the business strategy and market trends of the craft beer industry.Gleaming beer taps and bottles symbolize the business acumen behind Colorado's thriving craft brewing scene.Fort Collins Today

Monster Brewing, a multi-brewery collective that includes Oskar Blues Brewery in Longmont, ranked 9th in the country for craft beer sales volume in 2025 according to the Brewers Association Annual Production Report. This makes Monster Brewing the highest ranking Colorado brewery on the top 50 list, despite an overall 2.9% decline in the number of craft breweries nationwide.

Why it matters

The strong performance of Monster Brewing, which owns several regional craft breweries, stands out in an industry that has seen contracting sales and brewery closures in recent years. This highlights the ability of larger, diversified craft beer collectives to weather challenges facing the broader industry.

The details

Monster Brewing is a collective that includes Oskar Blues Brewery, which opened its first taproom in 1997 and a Longmont location in 2008. The collective was founded in 2015 and was later purchased by energy drink giant Monster Beverage Corporation. While the overall number of craft breweries declined 2.9% from 2024 to 2025, with microbreweries seeing a 4.4% drop, Monster Brewing bucked the trend to rank 9th nationally in sales volume.

  • The Brewers Association released its Annual Production Report for 2025 in early 2026.
  • Oskar Blues Brewery opened its first taproom in 1997 and its Longmont location in 2008.
  • Monster Brewing Collective was founded in 2015 and purchased by Monster Beverage Corporation.

The players

Monster Brewing

A multi-brewery collective that includes Oskar Blues Brewery in Longmont, as well as other breweries in Florida, Texas, Michigan, and Utah.

Oskar Blues Brewery

A craft brewery that is part of the Monster Brewing collective, founded in 1997 with a taproom in Longmont opening in 2008.

Brewers Association

The national trade association representing small and independent American craft brewers.

Monster Beverage Corporation

The company behind the popular Monster energy drink brand, which purchased the Canarchy Craft Brewery Collective that includes Monster Brewing.

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What’s next

The Brewers Association is expected to release its 2026 Annual Production Report in early 2027, providing further insight into the performance of Monster Brewing and the broader craft beer industry.

The takeaway

Despite overall declines in the craft beer industry, the diversified business model and regional footprint of collectives like Monster Brewing have allowed them to maintain strong sales volumes and weather challenges facing smaller, independent breweries.