Colorado's Wow! TV Shutting Down, Migrating Customers to YouTube TV

The regional broadband provider is transitioning its proprietary streaming service to the Google-owned platform.

Mar. 21, 2026 at 5:10pm

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Wow!, a Colorado-based internet and TV provider, is shutting down its proprietary streaming service Wow! tv+ and moving customers to YouTube TV. The transition is expected to be completed by June 30, 2026, as Wow! focuses on its broadband-first strategy and addresses changes in the TV business, including rising content costs and shifting viewer habits.

Why it matters

This move is an example of the continued industry consolidation in the cable and streaming TV landscape, as broadband providers like Wow! grapple with declining video subscribers, high content licensing expenses, and the growing popularity of streaming services.

The details

Wow! launched its Wow! tv+ streaming service in 2020 as an alternative to cable TV and other Internet-delivered services. However, in 2023, the company signed a deal with Google to provide YouTube TV to its customers. Since then, Wow! has been signing up new residential video customers for YouTube TV and transitioning existing tv+ customers to the Google-owned platform.

  • Wow! launched its Wow! tv+ streaming service in 2020.
  • In 2023, Wow! signed a deal with Google to provide YouTube TV to its customers.
  • The transition of Wow! tv+ customers to YouTube TV is expected to be completed on or about June 30, 2026.

The players

Wow!

A Colorado-based internet and TV provider, headquartered in Englewood, Colorado, that is shutting down its proprietary streaming service Wow! tv+ and moving customers to YouTube TV.

YouTube TV

A live TV streaming service owned by Google, which Wow! is partnering with to provide its customers with a new video service.

DigitalBridge Group, Inc.

A digital asset management firm that acquired Wow! (WideOpenWest, Inc.) in a $1.5 billion deal in December 2025, taking the company private.

Crestview Partners

A private equity firm that acquired Wow! (WideOpenWest, Inc.) in a $1.5 billion deal in December 2025, taking the company private.

Andrew Walton

The head of communications for Wow!, who spoke about the company's agreement with YouTube TV.

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What they’re saying

“The agreement with YouTube TV is good for Wow! and for our customers. For Wow!, it advances our broadband-first strategy and addresses fundamental changes in the TV business, including escalating content costs and changes in the way viewers consume content.”

— Andrew Walton, Head of Communications, Wow!

“Most of our customers experience a TV price decrease after moving to YouTube TV.”

— Andrew Walton, Head of Communications, Wow!

What’s next

The company hasn't set a completion date for transitioning its remaining existing cable TV subscribers to YouTube TV.

The takeaway

This move by Wow! highlights the broader industry trend of cable and broadband providers shifting away from proprietary TV services and towards partnerships with established streaming platforms like YouTube TV, as they grapple with declining video subscribers and rising content costs.