Short Interest in Rocky Mountain Chocolate Factory Surges 57.6%

Increase in short positions on the confectionery company's stock amid market volatility

Published on Feb. 14, 2026

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Rocky Mountain Chocolate Factory, Inc. (NASDAQ:RMCF) saw a significant 57.6% increase in short interest during January, with short positions now accounting for 0.4% of the company's total shares outstanding. The rise in short-selling activity comes amid broader market volatility and uncertainty surrounding the specialty chocolate retailer and manufacturer.

Why it matters

Increases in short interest can signal growing bearish sentiment among investors about a company's prospects, which could impact the stock price. Rocky Mountain Chocolate Factory has faced challenges in recent years, including the COVID-19 pandemic, that have weighed on its financial performance and stock valuation.

The details

As of January 30th, short interest in Rocky Mountain Chocolate Factory totaled 19,622 shares, up from 12,454 shares on January 15th. This represents approximately 0.4% of the company's total shares outstanding. The increase in short positions comes as the company's stock has traded in a range between $1.12 and $2.99 over the past 52 weeks, reflecting volatility and uncertainty around the business.

  • Short interest increased by 57.6% between January 15th and January 30th, 2026.

The players

Rocky Mountain Chocolate Factory, Inc.

A specialty chocolate confectionery franchisor and manufacturer headquartered in Durango, Colorado, established in 1981.

Salvus Wealth Management LLC

A hedge fund that increased its stake in Rocky Mountain Chocolate Factory by 53.1% during the third quarter of 2025.

DRW Securities LLC

A hedge fund that acquired a new stake in Rocky Mountain Chocolate Factory worth approximately $235,000 in the fourth quarter of 2025.

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The takeaway

The surge in short interest in Rocky Mountain Chocolate Factory's stock reflects growing investor skepticism about the company's near-term prospects, likely driven by ongoing challenges in the business and the broader market environment. This could put additional pressure on the stock price if the bearish sentiment persists.