Townsquare Media Forms Strategic Alliance with Kroenke Sports & Entertainment

Partnership will enable KSE to scale its digital offering and drive stronger, more measurable results for its clients.

Apr. 15, 2026 at 9:34am

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life featuring a sleek laptop, stylized microphone, and stack of documents, conceptually representing the convergence of digital technology, media, and data-driven advertising.A strategic partnership between Townsquare Media and Kroenke Sports & Entertainment aims to leverage data-driven digital advertising solutions to drive growth for regional media companies.Denver Today

Townsquare Media, Inc., a leader in digital advertising and marketing solutions, announced a strategic digital advertising partnership with Kroenke Sports and Entertainment (KSE), a sports and entertainment company with radio stations in Denver, Colorado. The partnership will integrate Townsquare Ignite's data-driven platform, strategy and execution capabilities to help KSE scale its digital business alongside its broadcast presence.

Why it matters

This alliance is part of Townsquare's broader strategy to expand its Media Partnerships division, which provides white-label digital advertising solutions to other local media companies. By partnering with KSE, Townsquare can reach new markets and audiences while helping KSE grow its digital revenue and capabilities.

The details

Through the partnership, Townsquare will share its expertise and resources with KSE, focusing on customized, data-driven strategies that meet the unique needs of local, regional and national businesses. Townsquare Ignite, the company's digital advertising division, will provide the technology, strategy and execution to power KSE's new 'KSE Digital' solutions arm.

  • Townsquare announced the launch of their Media Partnerships division in 2024.
  • Townsquare and KSE have been working together for over 6 years.

The players

Townsquare Media, Inc.

A community-focused digital and broadcast media and digital marketing solutions company principally focused outside the top 50 markets in the U.S.

Kroenke Sports & Entertainment (KSE)

An American sports and entertainment holding company based in Denver, Colorado that owns and operates various sports teams, venues, and media properties.

Shaun Collignon

Chief Revenue Officer of Townsquare Ignite, the company's Digital Advertising division.

Joel Clary

Senior Vice President and General Manager of KSE Radio.

Got photos? Submit your photos here. ›

What they’re saying

“KSE Radio / Kroenke Sports & Entertainment represents some of the most valuable and engaged audiences in media today. By integrating Townsquare Ignite's data-driven platform, strategy and execution capabilities, we're enabling KSE to scale its digital offering and drive stronger, more measurable results for its clients. This partnership is a powerful example of how media companies can evolve and win in a performance-driven marketplace.”

— Shaun Collignon, CRO of Townsquare Ignite

“We are very excited to partner with Townsquare and launch our new Digital Solutions arm, KSE Digital. After exhaustive research and from personal experience working with Townsquare Ignite for 6+ years, I concluded Townsquare Ignite is absolutely best-in-class and fully committed to digital growth. They have a truly outstanding team and we couldn't be happier for the prospects of our partnership.”

— Joel Clary, Senior Vice President and General Manager, KSE Radio

What’s next

The partnership will enable KSE to launch its new 'KSE Digital' solutions arm, leveraging Townsquare Ignite's technology, strategy and execution capabilities.

The takeaway

This strategic alliance demonstrates how local media companies can evolve their digital capabilities and expand their reach by partnering with industry leaders like Townsquare. The deal highlights the growing importance of data-driven, performance-based digital advertising solutions for regional media players.