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Moncler Grenoble Debuts Dazzling AW26 Collection in Aspen
The luxury brand's winter fashion show in the Rocky Mountains featured celebrity guests and technical outdoor-inspired designs.
Apr. 11, 2026 at 5:36am
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Moncler's Grenoble collection blended technical outdoor style with refined elegance, showcasing the brand's commitment to both fashion and functionality.Aspen TodayMoncler presented its Grenoble collection for the Autumn/Winter 2026 season with a lavish fashion show in the glamorous ski town of Aspen, Colorado. The event featured celebrity attendees like Jennie from Blackpink, Emily Ratajkowski, Adrien Brody, and Kevin Costner, who were treated to a winter wonderland spectacle complete with snowmobiles, heated front-row seating, and light projections of alpine trees. The collection blended high-performance outdoor style with refined elegance, showcasing 85 looks that drew inspiration from 1950s alpine sophistication and modern technical prowess.
Why it matters
Moncler's Grenoble division is focused on high-end, functional fashion for extreme winter conditions, so this runway show in Aspen was a major test of the brand's ability to deliver both style and substance. The event also marked the opening of Moncler's first American flagship store for the Grenoble line, signaling the brand's ambitions to expand its presence in the lucrative U.S. luxury market.
The details
The Moncler Grenoble AW26 runway show featured models braving the snowy Aspen terrain in chain-adorned moon boots, with the surrounding woodland transformed by light projections. The collection, opened by model Gigi Hadid, blended on-slope performance with off-slope elegance, drawing inspiration from a love for the great outdoors. Pieces featured American plaid, plush shearling, intricate jacquard knitwear, and refined tweed tailoring, all designed for real-world winter adventures.
- The Moncler Grenoble AW26 runway show took place in Aspen, Colorado on April 10, 2026.
- Moncler opened its first American flagship store for the Grenoble line in Aspen as part of the AW26 event.
The players
Moncler
A luxury outerwear brand known for its high-performance, technical ski and winter apparel. Moncler's Grenoble division focuses on blending fashion and functionality for extreme cold-weather conditions.
Jennie
A member of the K-pop girl group Blackpink, who attended the Moncler Grenoble AW26 runway show in Aspen.
Emily Ratajkowski
An American model and actress who was among the celebrity guests at the Moncler Grenoble AW26 show in Aspen.
Adrien Brody
An American actor who attended the Moncler Grenoble AW26 runway event in Aspen.
Kevin Costner
An American actor and filmmaker who was present at the Moncler Grenoble AW26 fashion show in Aspen.
What they’re saying
“The Moncler Grenoble show in Aspen was a true winter wonderland extravaganza. The brand really pushed the boundaries of what's possible with high-fashion winter wear.”
— Jennie, Blackpink Member
“Moncler has found the perfect balance between style and substance with their Grenoble collection. I was impressed by how the designs held up on the snowy Aspen terrain.”
— Emily Ratajkowski, Model and Actress
What’s next
Moncler is expected to continue expanding its Grenoble line in the United States, with plans to open additional flagship stores in other major ski destinations.
The takeaway
Moncler's Grenoble AW26 runway show in Aspen demonstrated the brand's ability to seamlessly blend high-fashion aesthetics with technical, cold-weather functionality. By hosting a lavish event in one of America's premier ski towns and opening its first U.S. Grenoble flagship, Moncler is positioning itself as a premier luxury outerwear brand for the discerning winter adventurer.
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