Ski Fashion: How to Pick Your On-Slope Style Tribe

Skiwear sales are up 50% YOY. This is what that looks like in 2026.

Published on Feb. 25, 2026

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With the Winter Olympics and a surge in ski fashion, the old style tribes on the slopes are shifting. From the Gorpcore 2.0 Bro to the Power Piste Cruiser and the New Logomaniacs, this article explores the latest ski fashion trends and how to nail your on-slope style.

Why it matters

Ski fashion has become a major focus for top brands, with technical and après-ski gear seeing a huge boost in sales. Understanding the different style tribes on the mountain can help skiers and snowboarders express their personal style while staying warm and comfortable on the slopes.

The details

The article highlights three main ski style tribes: the Gorpcore 2.0 Bro, the Power Piste Cruiser, and the New Logomaniacs. The Gorpcore 2.0 Bro is all about layering technical GORE-TEX pieces for both function and fashion, while the Power Piste Cruiser embraces luxurious fabrics and bold colors. The New Logomaniacs go all-in on bold branding and logos from brands like Nike ACG and Oakley. The article also provides a note of caution on the importance of properly fitted ski boots for comfort and safety.

  • The Winter Olympics are currently taking place.
  • Skiwear sales have increased 50% year-over-year.

The players

Jacob Elordi

An Esquire cover star who has been spotted wearing Arc'teryx jackets, a popular brand among the Gorpcore 2.0 Bro style tribe.

Eileen Gu

A freestyle skier competing in the Winter Olympics, known for her impressive skills in the snowpark.

Brunello Cucinelli

A luxury fashion brand that offers elegant ski pants and other pieces for the Power Piste Cruiser style.

Sease

A new haute luxury ski brand founded by the Loro Piana family, focusing on sustainable natural fabrics with a performance twist.

Nike ACG

A relaunched outdoor performance brand from Nike, with a strong presence at the Winter Olympics and on the slopes.

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What they’re saying

“The men's ski customer is leaning into fashion-forward pieces, experimenting with texture and colour.”

— Sophie Jordan, Menswear Buying Director, Mytheresa (Esquire)

The takeaway

Ski fashion has evolved beyond just functional gear, with top brands investing in both technical and stylish pieces to cater to the growing demand for on-slope style. Understanding the different ski style tribes can help skiers and snowboarders express their personal flair while staying warm and comfortable on the mountain.