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Moncler Brings Stylish Ski Wear to Aspen
Penn Badgley and Orlando Bloom showcase the brand's innovative winter fashion at the Grenoble show.
Feb. 3, 2026 at 8:55am
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Moncler's Autumn/Winter 2026 fashion show in Aspen, Colorado featured a fusion of the brand's traditional skiwear and Western Americana influences. Celebrities like Penn Badgley and Orlando Bloom were in attendance, showcasing Moncler's experimental and stylish take on slope-ready attire. The collection included technical denim, shearling, jacquard knits, and puffer jackets with unique detailing like pine tree embroidery.
Why it matters
Moncler's ability to reinvent traditional ski wear and blend it with Western-inspired elements demonstrates the brand's innovative design approach. By featuring the collection in the ritzy ski town of Aspen, Moncler is positioning itself as a leader in fashionable and functional cold-weather apparel that can appeal to a high-end consumer base.
The details
Moncler's Grenoble show featured 95 main looks and an additional 80 white puffer extras, all overseen by the brand's chairman Remo Ruffini. The collection blended Moncler's historical skiwear expertise with Colorado's Western Americana heritage. Looks included foulards with hand-drawn Aspen maps, checked cowboy shirts paired with puffer jackets, fringed outerwear, and technical denim styled with ski jackets. Accessories like moon boots with cowboy boot stitching and Moncler-logoed stetsons completed many of the ensembles.
- Moncler's Autumn/Winter 2026 show took place in Aspen, Colorado.
The players
Penn Badgley
An American actor best known for his roles in Gossip Girl and the psychological thriller series You.
Orlando Bloom
An English actor known for his roles in the Lord of the Rings and Pirates of the Caribbean film franchises.
Remo Ruffini
The chairman of Moncler, the Italian brand known for its high-end skiwear and outerwear.
Moncler
An Italian luxury brand specializing in high-performance skiwear and outdoor apparel.
What’s next
Moncler is expected to showcase its latest skiwear innovations at upcoming fashion weeks and winter sports events to further establish the brand as a leader in stylish cold-weather apparel.
The takeaway
Moncler's ability to blend its technical skiwear expertise with Western-inspired design elements demonstrates the brand's commitment to pushing the boundaries of traditional winter fashion. By featuring the collection in Aspen, Moncler is solidifying its position as a go-to label for the high-end ski and après-ski crowd.


