Bad Bunny Celebrates Latinidad at Super Bowl LX Halftime Show

The Puerto Rican superstar's performance highlighted Latin culture, community, and love.

Published on Feb. 12, 2026

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Bad Bunny's Super Bowl LX halftime show was a powerful celebration of Latinidad, featuring vignettes of Puerto Rican and broader Latin American culture, from a sugarcane plantation to a Nuyorican neighborhood in Brooklyn. The performance included surprise appearances by Lady Gaga and a young boy, symbolizing the show's themes of love, unity, and representation for Latin communities. Bad Bunny's critique of cultural appropriation and Puerto Rico's political challenges was woven into the overall message of pride and joy.

Why it matters

Bad Bunny's halftime show provided unprecedented visibility and representation for Latin culture on one of the biggest stages in the world. By centering Puerto Rican and broader Latin American identity, the performance challenged mainstream narratives and pushed back against the erasure of these communities. The show's themes of love, solidarity, and the power of culture resonated deeply with the Latin audience, highlighting the importance of authentic, community-driven representation.

The details

The halftime show opened on a sugarcane plantation, with Bad Bunny dressed in white and surrounded by dancers in traditional Puerto Rican attire. He then transitioned to a fully constructed Puerto Rican town, featuring vignettes of Latin culture, from a coco frío vendor to a domino table. The performance continued with a diverse array of dancers and a surprise appearance by Lady Gaga, who sang a Latin-inspired version of 'Die With a Smile' during a wedding ceremony on the field. Bad Bunny also accepted a Grammy award on stage, placing it in the hands of a young boy, likely meant to symbolize the show's message of representation and empowerment for Latin youth. The performance culminated in Bad Bunny's critique of cultural appropriation and Puerto Rico's political challenges, before ending with a celebratory shout-out to all the countries of the Americas.

  • The Super Bowl LX halftime show took place on February 12, 2026.
  • Bad Bunny accepted the Grammy for Album of the Year during the performance, making his album the first fully Spanish-language album to win the award.

The players

Bad Bunny

A Puerto Rican singer and rapper who headlined the Super Bowl LX halftime show, delivering a powerful celebration of Latinidad and Latin culture.

Lady Gaga

A non-Latin pop star who made a surprise appearance during the halftime show, singing a Latin-inspired version of 'Die With a Smile' and lending her voice in support of the show's themes of community and solidarity.

Liam Conejo Ramos

A five-year-old boy whose abduction and detention by ICE had recently captured national attention, and who was rumored to be the young boy featured in the performance receiving Bad Bunny's Grammy award, though this was later debunked.

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What they’re saying

“¡Qué rico es ser latino!”

— Bad Bunny, Performer

“Today, everyone wants to be Latino / But they lack seasoning (rhythm), drums, and reggaetón”

— Bad Bunny, Performer

What’s next

The performance's themes of Latin pride, community, and solidarity are likely to continue resonating with audiences and sparking further discussions about representation and cultural appreciation in the entertainment industry.

The takeaway

Bad Bunny's halftime show was a powerful celebration of Latinidad that challenged mainstream narratives, provided unprecedented visibility for Latin culture, and reinforced the importance of authentic, community-driven representation. The performance's themes of love, unity, and the strength of cultural identity resonated deeply with Latin audiences, serving as a reminder of the vibrant and diverse communities that make up the Americas.