Bad Bunny Sees Second-Biggest Streaming Day After Super Bowl Halftime Show

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Bad Bunny's Super Bowl LX halftime show performance on February 8, 2026 led to his second-largest streaming day ever the following day. On February 9, his catalog earned 98 million official on-demand streams in the United States, a 27% increase over the 77.6 million streams on the day of the Super Bowl itself. This fell just short of his personal best streaming day of 98.2 million streams on the release day of his album Un Verano Sin Ti in 2022.

Why it matters

Bad Bunny's massive streaming numbers following his Super Bowl halftime show performance highlight his immense popularity and the significant impact that high-profile live performances can have on an artist's streaming activity. This demonstrates the continued growth and influence of Latin music on the global stage.

The details

Bad Bunny's catalog saw a 67% increase in total streams over the two-day period of February 8-9, 2026, going from 105 million streams to 175.7 million. His song 'DtMF', which closed out the Super Bowl halftime show, led his catalog in streams on February 9 with 9.8 million listens. Other top songs included 'Baile Inolvidable', 'Nuevayol', 'Tití Me Preguntó', and 'EOO', all of which were part of his Super Bowl performance.

• On February 9, 2026, Bad Bunny's catalog earned 98 million official on-demand streams in the United States.
• On February 8, 2026, the day of the Super Bowl LX halftime show, Bad Bunny's catalog earned 77.6 million streams.
• On May 6, 2022, the release day of Bad Bunny's album Un Verano Sin Ti, his catalog drew 98.2 million official on-demand streams, his personal best.

What’s next

The February 21-dated Billboard charts will reflect consumption data from February 6-12, 2026, and are expected to show a sizable leap in units for Bad Bunny's albums Debí Tirar Más Fotos and Un Verano Sin Ti, as well as increased placement of his catalog songs on the Hot 100 and Hot Latin Songs charts.