Bad Bunny Wears Symbolic Zara Outfit at Super Bowl LX Halftime Show

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Bad Bunny surprised audiences at Super Bowl LX by wearing a monochromatic cream-colored outfit from Zara, the Spanish fast-fashion brand, instead of opting for high fashion. The look, which included a shirt featuring his real last name 'Ocasio' and the number 64 as a tribute to his uncle, was a symbolic statement blending accessibility, culture, and personal meaning. Bad Bunny also wore limited-edition Adidas sneakers and an Audemars Piguet luxury watch, creating a contrast between the affordable and the high-end.

Why it matters

Bad Bunny's choice to wear Zara at the Super Bowl halftime show was a revolutionary move that democratized who gets to dress the most-watched stage in the world. It was seen as an unprecedented cultural statement that reinforced Bad Bunny's narrative of fashion with meaning, cultural pride, and Latino representation on a global platform.

The details

Bad Bunny's Zara outfit consisted of a shirt with a collar and tie ($59.90-$79.90), cream chino pants ($69.90-$89.90), a sports T-shirt inspired by a jersey ($59.90), and a double-breasted blazer ($169-$249). Taken together, the entire look would likely retail for under $500, a surprisingly accessible price point compared to traditional Super Bowl halftime outfits. The artist also wore Adidas BadBo 1.0 sneakers, a model he designed as part of his collaboration with the brand, and an Audemars Piguet Royal Oak Selfwinding 18-karat gold watch with a malachite dial, valued at $75,700.

• Bad Bunny performed at the Super Bowl LX halftime show on February 8, 2026.
• On Monday, February 9, 2026, Bad Bunny sent a thank-you message and a replica of the personalized jersey-style shirt to Zara employees in Sabón, Galicia.

What they’re saying

What’s next

Bad Bunny's thoughtful message to Zara employees further reinforces his image as an artist who understands that the biggest moments are built as a team.