Bad Bunny Deletes All Social Media Posts After Super Bowl Backlash

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Bad Bunny wiped his entire Instagram account clean just hours after his record-breaking Super Bowl halftime performance, which drew backlash from former President Donald Trump and conservative critics. The 13-minute set featured guest appearances from Lady Gaga, Ricky Martin, and Cardi B and showcased Puerto Rican culture through reggaeton hits. Trump called the show 'absolutely terrible' and 'an affront to the greatness of America.' Fans speculate the social media purge signals a new album announcement or era change, as Bad Bunny has a history of clearing his accounts before major releases.

Why it matters

Bad Bunny's Super Bowl halftime show was a historic moment, becoming the most-watched in the event's history. However, the performance's celebration of Latin culture and Bad Bunny's advocacy for Latino immigrants sparked outrage from conservatives, underscoring the ongoing political and cultural tensions around representation and diversity in high-profile media events.

The details

Bad Bunny's 13-minute Super Bowl halftime set featured guest appearances from Lady Gaga, Ricky Martin, and Cardi B and showcased Puerto Rican culture through reggaeton hits like 'T##í Me Preguntó' and 'Yo Perreo Sola.' The performance ended with Bad Bunny holding a football that read 'Together, we are America' while screens displayed 'the only thing more powerful than hate is love.' This triggered a massive backlash from conservatives and former President Donald Trump, who called the show 'absolutely terrible' and 'an affront to the greatness of America.'

• Bad Bunny wiped his Instagram clean just hours after his Super Bowl halftime show.
• The Super Bowl halftime show took place on February 9, 2026.

What they’re saying

What’s next

Fans are speculating that Bad Bunny's social media purge signals a new album announcement or era change, as the artist has a history of clearing his accounts before major releases.