Bad Bunny's Super Bowl Halftime Show Pulls Off Ambitious Production

Producers explain the real wedding, the grass people, the child who got the Grammy, and more from the epic performance.

Feb. 9, 2026 at 7:39pm

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The producers behind Bad Bunny's Super Bowl LX Halftime Show had to overcome numerous challenges to pull off the ambitious production, including finding a way to bring 380 people dressed as grass onto the field and coordinating a real-life wedding during the performance. Despite the many moving parts, the show was executed nearly flawlessly, showcasing Bad Bunny's artistry and the production team's meticulous planning.

Why it matters

Bad Bunny's halftime show was praised for its celebration of Puerto Rican culture and its inclusion of real small business owners, community members, and a surprise wedding. The performance aimed to inspire the next generation and convey a message of love and unity, resonating with audiences.

The details

To work around the NFL's limit of 25 carts allowed on the field, the production team recruited around 380 people to dress up as grass and plants, allowing for easier on-and-off staging. The show featured superstar guests like Lady Gaga and Ricky Martin, as well as a real-life wedding of a couple from Ontario, California, who had sent Bad Bunny a wedding invitation on a lark. The young boy who received a Grammy from Bad Bunny was a cast member, representing a younger version of the artist. The performance also featured real small business owners, vendors, and workers, including a piragua (Puerto Rican shave ice) vendor, boxers, a nail technician, and a barber.

  • The Super Bowl LX Halftime Show took place on February 10, 2026.

The players

Bad Bunny

The Puerto Rican singer and rapper who headlined the Super Bowl LX Halftime Show.

Harriet Cuddeford

The creative director for the Super Bowl LX Halftime Show.

Hamish Hamilton

The director who has produced countless Super Bowl Halftime Shows, Oscars, Emmys, Grammys, and more.

Liam

The young boy from Minnesota who received a Grammy award from Bad Bunny during the performance.

Victor Villa

The founder of Los Angeles-based Villa's Tacos, who appeared as a small business owner in the halftime show.

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What they’re saying

“There's just so many variables in live TV. Even the weather. It was on a real grass field, and there's no roof. We had to have backup rain plans. There were so many things that could have caused an issue. But it just kind of almost flawlessly unfolded before our eyes. We were all just like, 'Wow, it worked!'”

— Harriet Cuddeford, Creative Director (Variety)

“It was the biggest team effort of a show I have ever been involved in.”

— Hamish Hamilton, Director (Variety)

“The performance is celebrating normal people, and what it is to be human and love and have joy, and really appreciate one another. This was to show how much he values his community, to celebrate normal people on the world's biggest stage, especially people who are of importance in in Latino culture. He's a very authentic person, Benito, and it's about just being authentic and very real and very human.”

— Harriet Cuddeford, Creative Director (Variety)

What’s next

The producers and creative team behind the Super Bowl LX Halftime Show will likely be in high demand for future high-profile live events, as they demonstrated their ability to execute an ambitious and visually stunning production with numerous moving parts.

The takeaway

Bad Bunny's Super Bowl Halftime Show was a triumph of creativity, community, and cultural celebration. The production team's innovative solutions and the artist's commitment to authenticity and inspiring the next generation made for an unforgettable performance that resonated with audiences.