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Bad Bunny's adidas BadBo 1.0: A Blank Canvas for Those Who Move Without a Map
Chris Claxton explores Bad Bunny and adidas' first global launch of the BadBo 1.0, a blank-canvas sneaker built for movement, identity, and becoming.
Published on Feb. 9, 2026
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Bad Bunny's collaboration with adidas has resulted in several remixed silhouettes, but the BadBo 1.0 marks his first sneaker designed from the ground up. Released shortly after Bad Bunny's historic 2026 GRAMMY win, the BadBo 1.0 represents a new chapter in his partnership with the German brand. The sneaker features a chunky sole, layered materials, and a structured upper, with the all-white colorway serving as a blank canvas for self-expression. adidas is positioning the BadBo 1.0 as part of the 'I'm Everything' campaign, an invitation to reject being boxed in and choose who you want to be.
Why it matters
As Bad Bunny's cultural stock continues to rise, his importance to adidas is growing beyond just a collaborator to a co-creator. The BadBo 1.0 is a significant milestone, as it represents his first true solo creation in sneaker form. The messaging behind the 'I'm Everything' campaign resonates with the idea of reinvention, freedom, and confidence without apology, making the all-white BadBo 1.0 a symbolic representation of these themes.
The details
The BadBo 1.0 features a white base with brown suede overlays, a mix of leather, suede, and rubber throughout, and adidas Originals blue accents. The Trefoil logo appears on the heel tab, and each pair's batch number is stitched around the heel. An unreleased black-and-cream colorway known as 'Rise' has also been spotted, featuring an off-white base, black overlays, a gum sole, and cobalt blue accents. Across all iterations, the BadBo 1.0 carries clear basketball DNA with its chunky sole, layered materials, and structured upper.
- The BadBo 1.0 was released shortly after Bad Bunny's historic 2026 GRAMMY win.
- Bad Bunny was spotted wearing an unreleased black-and-cream colorway known as 'Rise' at the Super Bowl LX Pregame and Apple Music Super Bowl LX Halftime Show press conference.
The players
Bad Bunny
A Puerto Rican superstar who has spent the last several years reshaping adidas silhouettes in his own image. The BadBo 1.0 marks his first sneaker designed from the ground up.
adidas
The German brand that has collaborated with Bad Bunny on several remixed silhouettes, and is now partnering with him on the BadBo 1.0, his first true solo creation in sneaker form.
What they’re saying
“This all-white BadBo 1.0 isn't just clean — it's symbolic. It represents reinvention, freedom, and confidence without apology. A reminder that there is no single path, no one way to move forward, and no requirement to fit neatly into someone else's expectations.”
— Christopher Claxton, Author (billboard.com)
The takeaway
The BadBo 1.0 represents a significant milestone in Bad Bunny's collaboration with adidas, as it is his first true solo creation in sneaker form. The all-white colorway serves as a blank canvas for self-expression, embodying the 'I'm Everything' campaign's message of reinvention, freedom, and confidence without apology. This sneaker is a symbolic representation of the ability to define oneself on one's own terms, resonating with those who have felt pulled in multiple directions and are seeking a fresh start.
