Kid Rock, Lee Brice to Headline Alternative Super Bowl Halftime Show

Conservative group Turning Point USA organizing rival concert to Bad Bunny's official halftime performance

Published on Feb. 8, 2026

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Kid Rock, Brantley Gilbert, Gabby Barrett, and Lee Brice are set to headline an alternative Super Bowl Halftime Show on Sunday evening, organized by the conservative group Turning Point USA. The concert will be streamed live on TPUSA's social media and cable TV channels, while Bad Bunny is scheduled to perform during the official NBC/Peacock broadcast.

Why it matters

The rival halftime shows reflect the growing political divide in the country, with conservative groups seeking to provide an alternative entertainment option for their supporters. The move also highlights the increasing role of politics in major sporting events and the entertainment industry.

The details

The All American Halftime Show organized by Turning Point USA will feature performances by Kid Rock, Brantley Gilbert, Gabby Barrett, and Lee Brice. The concert will be streamed live on TPUSA's social media platforms and cable TV channels like Real America's Voice and TBN. Meanwhile, Bad Bunny, a vocal critic of the Trump administration's immigration policies, is set to take the stage during the official NBC/Peacock broadcast of the Super Bowl halftime show.

  • The All American Halftime Show will take place on Sunday evening during the Super Bowl halftime break.
  • The official NBC/Peacock broadcast of the Super Bowl halftime show featuring Bad Bunny will also occur on Sunday evening.

The players

Kid Rock

An American musician known for his eclectic mix of rock, hip hop, and country music.

Lee Brice

An American country music singer and songwriter.

Brantley Gilbert

An American country music singer and songwriter.

Gabby Barrett

An American country music singer and songwriter.

Bad Bunny

A Puerto Rican rapper, singer, and songwriter known for his vocal criticism of the Trump administration's immigration policies.

Turning Point USA

A conservative non-profit organization that advocates for limited government and free markets.

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What they’re saying

“I think, really, Turning Point read the room and just, at the end of the day like [filmmakers] Taylor Sheridan and Tyler Perry have, they realized there's a big portion of this country, like it or not, that's underserved entertainment-wise.”

— Kid Rock (FOX & Friends)

“We're just going to go play for our base -- people who love America, love football, love Jesus. And it's pretty much that simple. And, of course, the media and the haters are going to try to detract from it and I would like to get this point across once again when I say -- I think I speak for Turning Point and all the artists involved -- that none of us are approaching this with any hate in our hearts at all. It's just a love for our base and love for music, our country, and everything else.”

— Kid Rock (FOX & Friends)

What’s next

The rival Super Bowl halftime shows on Sunday will likely generate significant media coverage and discussion around the increasing politicization of major sporting events and the entertainment industry.

The takeaway

The competing Super Bowl halftime shows reflect the deep political divisions in the country, with conservative groups seeking to provide an alternative entertainment option for their supporters. This highlights the growing role of politics in shaping major cultural events and the challenges of maintaining unity in a highly polarized society.