Jay-Z Spotted Smiling with Daughter Blue Ivy at Super Bowl 2026

The rapper's Roc Nation has selected the Super Bowl Halftime Show performer since 2019.

Published on Feb. 8, 2026

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Jay-Z and his 14-year-old daughter Blue Ivy Carter were photographed attending the 2026 Super Bowl together, with the rapper smiling alongside his eldest child on the field. This marks the third year in a row that Jay-Z has attended the big game with Blue Ivy, as his company Roc Nation has been in charge of selecting the Super Bowl Halftime Show performer since 2019.

Why it matters

Jay-Z's involvement in the Super Bowl Halftime Show selection process through his Roc Nation company has given him a prominent role in one of the most watched television events each year. His continued attendance at the game with his daughter Blue Ivy highlights the family-oriented nature of the event and Jay-Z's commitment to sharing the experience with his children.

The details

In photos from the 2026 Super Bowl, Jay-Z, 56, could be seen smiling and walking onto the field at Levi's Stadium in Santa Clara, California with his 14-year-old daughter Blue Ivy. Blue Ivy was also photographed excitedly showing off her dance moves on the field. This marks the third consecutive year that Jay-Z has attended the Super Bowl with Blue Ivy, as Roc Nation has been responsible for selecting the Halftime Show performer since 2019.

  • Jay-Z and Blue Ivy Carter attended the 2026 Super Bowl on February 8, 2026.
  • Roc Nation has selected the Super Bowl Halftime Show performer every year since 2019.

The players

Jay-Z

A 25-time Grammy-winning rapper who is the founder of Roc Nation, the company that has selected the Super Bowl Halftime Show performer since 2019.

Blue Ivy Carter

Jay-Z's 14-year-old daughter, who has attended the Super Bowl with her father for the past three years.

Roc Nation

Jay-Z's entertainment company that has been responsible for selecting the Super Bowl Halftime Show performer since 2019.

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What they’re saying

“It's a decision that Jay makes. Since we've been onboard with that show, he's made it every year, and it's been amazing. He's always picked right.”

— Jesse Collins, Super Bowl halftime producer (Variety)

The takeaway

Jay-Z's continued involvement in the Super Bowl Halftime Show selection process through Roc Nation has solidified his influence in one of the most high-profile entertainment events each year. His attendance at the game with his daughter Blue Ivy demonstrates the family-friendly nature of the Super Bowl and Jay-Z's commitment to sharing the experience with his children.