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Bad Bunny Drops New NFL Merch Ahead of Super Bowl Halftime Show
The 'Super Tazón' collection reimagines Super Bowl branding in Spanish for the first time.
Feb. 6, 2026 at 6:47pm
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Puerto Rican superstar Bad Bunny has released a new line of NFL merchandise called the 'Super Tazón' collection, which includes jackets, t-shirts, and other items featuring Spanish translations of Super Bowl branding. This comes ahead of Bad Bunny's highly anticipated halftime performance at the Super Bowl on Sunday in Santa Clara, California.
Why it matters
This marks the first time that official NFL-licensed merchandise has featured Spanish translations of Super Bowl branding, reflecting the growing influence and popularity of Latin artists and culture in mainstream American sports and entertainment. Bad Bunny's halftime show performance is also historic as the first time a Latin artist has headlined the coveted slot.
The details
The 'Super Tazón' collection includes jackets, t-shirts, long-sleeved shirts, sweatshirts, and hats that reimagine the term 'Super Bowl' in Spanish. This is in addition to Bad Bunny's previous 'The Fans/Concho Collection' of NFL merchandise, which features the Puerto Rican toad that has become a mascot for the artist's music and merchandise. Both collections were designed in collaboration with New Era.
- Bad Bunny will headline the Apple Music Super Bowl halftime show on Sunday, February 12, 2026 in Santa Clara, California.
- The 'Super Tazón' collection is available for preorder now ahead of the Super Bowl.
The players
Bad Bunny
A Puerto Rican superstar musician who will headline the Super Bowl halftime show on Sunday.
New Era
The apparel company that collaborated with Bad Bunny on the new NFL merchandise collections.
What’s next
Fans can preorder items from the 'Super Tazón' collection now ahead of Bad Bunny's historic Super Bowl halftime show performance on Sunday.
The takeaway
Bad Bunny's new NFL merchandise collections, featuring Spanish-language branding, highlight the growing influence of Latin culture and artists in mainstream American sports and entertainment. This is an important milestone as the NFL continues to expand its reach and appeal to diverse audiences.
