Tate McRae Prepares America for 'Legendary February' From Snowy Italian Alps

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Tate McRae stars in NBCUniversal's 'Legendary February' campaign, which debuts Tuesday night (Feb. 3) and finds the 'Sports Car' singer preparing America for the 2026 Milan Cortina Olympic Winter Games and Super Bowl LX. McRae treks through the snowy Italian Alps and welcomes viewers while rocking a red ski suit, spotlighting the U.S. Figure Skating Team and skier Lindsay Vonn before heading to set the stage for Super Bowl LX on NBC.

Why it matters

NBCUniversal is bringing out pop stars like Tate McRae and Dua Lipa to help promote the 2026 Winter Olympics and Super Bowl LX, which will air back-to-back on NBC this weekend. The network is hoping the star power will drive viewership and excitement for the major sporting events.

The details

The 'Legendary February' campaign debuts on Tuesday night (Feb. 3) and features McRae trekking through the snowy Italian Alps, welcoming viewers and setting the stage for the Winter Olympics and Super Bowl LX. McRae spotlights the U.S. Figure Skating Team and skier Lindsay Vonn, who is expected to compete despite a recent torn ACL, before heading through a revolving door to hype up Super Bowl LX.

• The Opening Ceremony for the 2026 Winter Olympics is on Friday, February 6 at 6 p.m. ET.
• The 2026 Winter Olympics competitions begin on Saturday, February 7.
• Super Bowl LX is on Sunday, February 8 in Santa Clara, California.

What they’re saying

What’s next

The 2026 Winter Olympics Opening Ceremony will air on NBC and Peacock on Friday, February 6 at 6 p.m. ET, followed by the first competitions on Saturday, February 7. Super Bowl LX will then take place on Sunday, February 8 in Santa Clara, California.