Latin Artists Rally Behind Bad Bunny's Historic Super Bowl Halftime Show

J Balvin, Rauw Alejandro, and more express support for the Puerto Rican superstar's big performance

Feb. 3, 2026 at 5:31pm

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As Bad Bunny prepares to make history as the first Latin artist to headline the Super Bowl Halftime Show, his fellow Latin music stars have rallied behind him, expressing excitement and pride over his landmark achievement. Artists like J Balvin, Rauw Alejandro, and Nicki Nicole have voiced their support, noting that Bad Bunny's success represents a win for the entire Latin music community.

Why it matters

Bad Bunny's Super Bowl Halftime Show performance is a significant milestone for Latin music, as it marks the first time a Spanish-language artist has been given this prestigious platform. This moment represents the growing influence and mainstream acceptance of Latin music and culture in the United States.

The details

Bad Bunny, the Puerto Rican reggaeton and trap star, will headline the Apple Music Super Bowl LX Halftime Show on February 8th at Levi's Stadium in Santa Clara, California. The announcement has drawn both excitement and controversy, with some questioning whether a Latin artist singing in Spanish is appropriate for the traditionally English-language event. However, many of Bad Bunny's Latin music peers have rallied behind him, expressing pride and support for his historic achievement.

  • Bad Bunny will perform at the Super Bowl LX Halftime Show on February 8, 2026.
  • He recently made history as the first Spanish-language artist to win Album of the Year at the Grammy Awards.

The players

Bad Bunny

A Puerto Rican reggaeton and trap artist who is set to headline the Super Bowl LX Halftime Show, making him the first Latin artist to do so.

J Balvin

A Colombian reggaeton artist who has expressed his support for Bad Bunny, stating that "if he wins, we all win."

Rauw Alejandro

A Puerto Rican reggaeton and trap artist who has also voiced his excitement and support for Bad Bunny's historic Super Bowl performance.

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What they’re saying

“He's doing great things for our culture. To me it's like, hate us or love us, we're taking over. I know he's going to kill it. If he wins, I win, we all win, and not just Latinos, but all the immigrants in the U.S.”

— J Balvin (Billboard)

“Bad Bunny is popping. He's one of the best artists in the whole world. People have to expand their minds, enjoy all the cultures around the world. Right now, it could be us Latinos, tomorrow it can be somebody [an artist] from Asia or France. It doesn't matter. We have to enjoy music, that's the universal language.”

— Rauw Alejandro (Billboard)

“For me, it's beautiful that music brings us together, and I think the most remarkable thing about music is that it has no borders and truly unites people from all over the world. I see this as a great, great, great opportunity. I feel like it's going to be incredible and that people are going to love it.”

— Nicki Nicole (Billboard)

The takeaway

Bad Bunny's historic Super Bowl Halftime Show performance represents a significant milestone for Latin music and culture, as it showcases the growing influence and mainstream acceptance of Spanish-language artists in the United States. The overwhelming support from his Latin music peers underscores the pride and unity felt within the community over this landmark achievement.