Bad Bunny to Headline Super Bowl Halftime Show

The Latin music superstar's uncompromising style and global appeal make him a polarizing but historic choice.

Feb. 3, 2026 at 4:55pm

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Bad Bunny, the 31-year-old Puerto Rican singer known for his bold fashion choices, support of his native island, and genre-blending music, is set to headline the Super Bowl LX halftime show on February 8th in Santa Clara, California. The announcement has sparked both excitement and controversy, as Bad Bunny sings exclusively in Spanish and has been outspoken in his criticism of former President Donald Trump's policies towards Puerto Rico.

Why it matters

Bad Bunny's selection as the Super Bowl halftime performer represents a significant shift for the NFL, which has historically featured more mainstream pop acts. His appointment aligns with the league's efforts to broaden its audience and appeal to international markets, particularly in Latin America. However, Bad Bunny's unapologetic embrace of his Puerto Rican identity and Spanish-language music has drawn criticism from some, raising questions about representation and cultural inclusion at the Super Bowl.

The details

Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, rose to global fame over the past decade through his innovative blend of Latin trap, reggaeton, and traditional Puerto Rican music styles. He has collaborated with a wide range of artists, from J Balvin to Cardi B, and has amassed numerous accolades, including six Grammy Awards and 17 Latin Grammys. Known for his bold fashion choices and political activism, Bad Bunny has used his platform to address issues like domestic violence and LGBTQ+ rights in Latin America.

  • Bad Bunny will perform at the Super Bowl LX halftime show on February 8, 2026 in Santa Clara, California.
  • In 2020, Bad Bunny joined Shakira and Jennifer Lopez for their Latin-focused Super Bowl halftime performance.

The players

Bad Bunny

A 31-year-old Puerto Rican singer and rapper who has become one of the biggest global music stars, known for his innovative blend of Latin trap, reggaeton, and traditional Puerto Rican music styles.

Donald Trump

The former President of the United States, who has been critical of Bad Bunny's selection as the Super Bowl halftime performer, citing the singer's outspoken support for Puerto Rico and opposition to Trump's policies.

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What they’re saying

“I'm pleased that we are in a time where I don't need to change anything about myself – not my musical style, not my language, not my culture – to go far. That doesn't mean I'll never sing in English. I already sang in Japanese, so maybe one day I'll sing in English. It feels great to do things my way.”

— Bad Bunny (Spin)

“There was the issue of—like, (expletive) ICE could be outside (my concert). And it's something that we were talking about and very concerned about.”

— Bad Bunny (i-D Magazine)

What’s next

The NFL and Bad Bunny's team are finalizing the setlist and production details for his highly anticipated Super Bowl halftime show performance.

The takeaway

Bad Bunny's selection as the Super Bowl halftime performer represents a significant milestone for Latin music and culture, but also highlights the ongoing tensions around representation and inclusion in one of America's biggest sporting events. As the 'King of Latin Trap' takes the world's biggest stage, his unapologetic embrace of his Puerto Rican identity and Spanish-language music will undoubtedly shape the conversation around the future of the Super Bowl halftime show.