Roblox Announces New Roblox Plus Subscription Plan

Exclusive platform benefits and discounts for users, with expanded monetization opportunities for creators.

Apr. 13, 2026 at 12:57pm

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A highly detailed, glowing 3D illustration of a futuristic Roblox avatar surrounded by pulsing neon-lit digital infrastructure and geometric shapes, conceptually representing the platform's blend of virtual identity, community, and technological innovation.Roblox's new subscription plan aims to enhance the platform's virtual community and support the creators who power its digital ecosystem.San Mateo Today

Roblox has announced the launch of Roblox Plus, a new subscription plan that will offer users discounts on in-game purchases and avatar items, as well as exclusive platform benefits like private servers and Robux transfers. The subscription is priced at $4.99 per month and is designed to provide more value to Roblox's engaged user base while also supporting creators through expanded monetization opportunities.

Why it matters

The introduction of Roblox Plus represents an effort by the company to further monetize its platform and build recurring revenue streams, both for itself and for the creators who build experiences on Roblox. The subscription model aims to reward the platform's most engaged users while also incentivizing continued content creation and investment from developers.

The details

Roblox Plus will offer subscribers a 10% discount on in-game purchases and avatar items, increasing to 20% after three consecutive months of subscription. Other benefits include free and unlimited private servers, the ability to transfer Robux to other users, and expanded access to the Roblox Marketplace. Creators will also see new earnings opportunities tied to the subscription, as Roblox will cover the discounts provided to subscribers and creators can earn Robux for each new subscriber they acquire through their games.

  • Roblox Plus will launch globally on April 30, 2026.
  • Beginning May 30, certain benefits of the existing Roblox Premium subscription will be discontinued.

The players

Roblox

An immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create, and share endless unique games.

Enrico D'Angelo

Chief Business Officer at Roblox, who stated that Roblox Plus is designed to reward the platform's most engaged users while ensuring that creators continue to benefit as the platform grows.

Roblox Corporation

The company that owns the Roblox platform and brand, and holds various registered and unregistered trademarks related to Roblox.

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What they’re saying

“We're always looking for new ways to deliver value to our global community. Roblox Plus is designed to reward our most engaged users while ensuring that creators continue to benefit as the platform grows. Through discounts on purchases and exclusive platform benefits, Roblox Plus helps our users stretch their Robux further while directly supporting the creators who make Roblox possible.”

— Enrico D'Angelo, Chief Business Officer at Roblox

What’s next

Roblox will add the ability for Roblox Plus subscribers to include recurring monthly Robux as part of their subscription, providing a convenient way to pay for both the subscription and in-game currency.

The takeaway

Roblox's introduction of Roblox Plus demonstrates the company's focus on building recurring revenue streams and incentivizing continued engagement and investment from both users and creators on its platform. The subscription model aims to deliver more value to Roblox's most active users while also supporting the creators who are essential to the platform's success.