GoPro Announces Sweeping Layoffs, Cutting 23% of Workforce

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GoPro has announced plans to lay off around 145 employees, or 23% of its workforce, by the end of 2026 as part of a major cost-cutting initiative. The company expects the restructuring to cost between $11.5 million and $15 million in severance and benefits. Despite the challenges of declining sales and rising expenses, GoPro is hopeful the layoffs will help it return to revenue growth and profitability.

Why it matters

The GoPro layoffs are the latest in a string of tech and business restructurings that have impacted thousands of workers. While layoffs are often seen as a necessary step to improve a company's financial health, they come at a significant human cost in terms of job loss, mental stress, and disruption to families and communities.

The details

GoPro's Board of Directors approved the job cuts on April 7, 2026, with the goal of 'reducing operating costs and driving stronger operating leverage.' The company has struggled with declining sales, high manufacturing expenses, and shifting consumer buying habits, leading to a 19% revenue drop in Q4 2025 and a $9 million loss. Despite the release of three new hardware products, GoPro expects the layoffs to help it return to revenue growth and profitability starting in Q4 2025 and 2026.

• GoPro's Board of Directors approved the job cuts on April 7, 2026.
• The layoffs will be completed by the end of 2026.
• The company expects to incur $1.5 million in costs related to the layoffs in Q2 2026, $5.5 million to $8 million in Q3 2026, with the remaining costs spread out over the rest of the year.

What they’re saying

What’s next

GoPro has not revealed details on the severance packages or benefits that will be offered to the laid-off employees. The company's next earnings report in Q3 2026 will provide more insight into the financial impact of the restructuring.