World Cup Excitement Builds with Stella Artois Giveaways

David Beckham partners with Stella Artois on fan contest ahead of 2026 tournament

Apr. 15, 2026 at 9:56pm

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A fragmented, abstract painting in Picasso's cubist style, featuring overlapping geometric shapes and planes in bright, energetic colors that capture the excitement and anticipation surrounding the upcoming 2026 FIFA World Cup.A cubist interpretation of the electric atmosphere surrounding the 2026 World Cup, as fans eagerly await the global tournament.San Jose Today

With the 2026 FIFA World Cup just months away, soccer fans are eagerly anticipating the global tournament. To stoke that excitement, former England star David Beckham has teamed up with Stella Artois to offer fans the chance to win World Cup-themed merchandise and experiences.

Why it matters

The World Cup is one of the most widely viewed sporting events, drawing billions of viewers worldwide. Partnerships like this between brands and soccer legends help drive fan engagement and enthusiasm in the lead-up to the tournament.

The details

Through the Stella Artois contest, fans can win prizes including hats, t-shirts, jackets, jerseys, signed memorabilia, and even a Stella Artois chalice. The promotion aims to capitalize on the growing anticipation for the 2026 World Cup, which will be co-hosted by the United States, Canada, and Mexico.

  • The 2026 FIFA World Cup is scheduled to take place in the summer.
  • The Stella Artois contest is currently live and accepting entries.

The players

David Beckham

A former English professional soccer player who played for clubs like Manchester United and LA Galaxy, and is considered one of the greatest players of his generation.

Stella Artois

A Belgian beer brand that has a long history of sponsoring major soccer tournaments, including the FIFA World Cup.

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What they’re saying

“There is no event like the World Cup and I'm excited to celebrate it with the folks at Stella Artois.”

— David Beckham

What’s next

The Stella Artois contest will run until the start of the 2026 World Cup, giving fans multiple opportunities to enter and win prizes.

The takeaway

Partnerships between global brands and soccer legends help drive fan engagement and excitement in the lead-up to major tournaments like the World Cup, which remains one of the most widely viewed sporting events worldwide.