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Bites Launches on ChatGPT, Unlocking AI-Powered Direct Ordering for Restaurants and POS Platforms
New AI-native food ordering platform connects restaurants directly to customers, delivering transparent pricing with no hidden markups or marketplace service fees.
Apr. 15, 2026 at 12:52pm
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Bites' AI-powered ordering platform aims to disrupt the third-party delivery marketplace model by giving restaurants and POS providers greater control over their profit margins and customer relationships.San Jose TodayBites, the first AI-native food ordering platform, has announced the launch of its ordering experience on ChatGPT. This enables restaurants and point-of-sale (POS) platforms to capture demand through conversational AI, allowing diners to discover, browse, and place orders directly within ChatGPT without any price markups or marketplace service fees.
Why it matters
For years, restaurants have relied on third-party delivery marketplaces that charge commissions as high as 30% for online orders. Bites on ChatGPT removes the middlemen by connecting restaurants directly to customers, delivering transparent pricing with no hidden markups or marketplace service fees, while helping restaurants retain more revenue.
The details
Built in partnership with POS companies, Bites uses the same pricing as in-store and real-time menus as the core tenets of the network with no inflated price markups, no commissions, and no additional operational overhead. This approach gives restaurants and POS providers greater control over their profit margins and customer relationships. On ChatGPT, Bites becomes a new kind of growth channel, one that drives demand without compromising unit economics. Consumers can simply ask for what they want, like "pizza near me" or "breakfast in San Jose," and move from discovery to checkout within a single conversational interface.
- Bites announced the launch of its ordering experience on ChatGPT on April 15, 2026.
The players
Bites
The first AI-native food ordering platform that connects restaurants directly to customers, delivering transparent pricing with no hidden markups or marketplace service fees.
Bala Subramaniam
The Founder and CEO of Bites.
What they’re saying
“AI is fundamentally changing how consumers interact with local businesses. With ChatGPT and POS partnerships, we're removing the need for a third-party marketplace layer. Restaurants keep more of what they earn, and customers get the convenience and selection they expect without hidden costs.”
— Bala Subramaniam, Founder and CEO of Bites
What’s next
Bites will announce its first group of POS partners at the upcoming Restaurant Leadership Conference (RLC), where it will showcase how AI-driven ordering integrates into existing restaurant infrastructure.
The takeaway
Bites is building a nationwide, AI-native food ordering network that brings all of the national, regional, and local restaurant brands into a single conversational experience through POS partnerships. This approach gives restaurants a scalable way to reach customers directly while preserving margins, guest data ownership, and control, unlike the third-party ecosystem.
