Some Bad Bunny Fans Score Free Super Bowl Tickets

Miami casting agency seeks 10 fans to film game and halftime show for mysterious promotion.

Jan. 29, 2026 at 3:47pm

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A Miami-based casting agency has put out a call for around 300 Bad Bunny and Patriots fans to attend the Super Bowl for free. In exchange, they'll have to film parts of the game and halftime show as part of a mysterious promotion. The production company will select around 10 fans from the applicants to receive the free $6,000 Super Bowl tickets, with the only requirement being that they use provided phones to record footage during the game and Bad Bunny's performance.

Why it matters

This promotion highlights the growing trend of brands leveraging fan enthusiasm and social media engagement around major events like the Super Bowl. By offering free tickets in exchange for user-generated content, the unnamed brand behind this promotion aims to tap into the excitement and reach of the Super Bowl halftime show featuring global superstar Bad Bunny.

The details

The casting call, posted by Miami Talent Casting owner Diana Lopez, asked for 'PATRIOT FANS AND BAD BUNNY FANS, MEN AND WOMEN, 18+, ALL ETH.' to 'SELF REPORT TO THE LEVI STADIUM IN SAN JOSE, CA. FEB 8, NO TRAVEL PAID.' Applicants had to submit short self-tape auditions answering questions about who they want to win the game and their favorite Bad Bunny song. Lopez says around 300 fans applied before the Wednesday night deadline, and the production company will select around 10 to receive the free Super Bowl tickets. The brand plans to provide the selected fans with phones to record parts of the game and Bad Bunny's halftime performance, likely for the fans to post on social media.

  • The casting call was posted on January 29, 2026.
  • The application deadline was on Wednesday, January 29, 2026.
  • The selected fans will need to report to Levi's Stadium in San Jose, CA on February 8, 2026.

The players

Diana Lopez

The owner of Miami Talent Casting, the agency that put out the casting call for the Super Bowl promotion.

Bad Bunny

The global Latin music superstar who will be performing during the Super Bowl halftime show.

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What they’re saying

“What they're going to do is they're going to give them phones for them to record part of the show, part of the game. And that's basically it.”

— Diana Lopez, Owner, Miami Talent Casting (SFGATE)

What’s next

The production company behind the promotion will select around 10 fans from the 300 applicants to receive the free Super Bowl tickets and filming assignment.

The takeaway

This promotion demonstrates how brands are increasingly looking to leverage fan enthusiasm and social media engagement around major events like the Super Bowl. By offering free tickets in exchange for user-generated content, the unnamed brand aims to tap into the excitement and reach of the high-profile Bad Bunny halftime show performance.