Victoria's Secret & Co. Receives 'Moderate Buy' Rating from Analysts

Brokerages see potential in the iconic lingerie brand's future performance

Apr. 20, 2026 at 6:39am by

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An extreme close-up of intricate, industrial-looking banking equipment and mechanisms, conveying a sense of the complex financial systems underlying the iconic lingerie brand.Victoria's Secret's financial performance and future outlook remain a subject of debate among industry analysts.San Francisco Today

Victoria's Secret & Co. (NYSE:VSCO) has received a 'Moderate Buy' consensus recommendation from 13 brokerages currently covering the company. The average 12-month price target among analysts is $60.20. Several firms have recently adjusted their ratings and price targets for the retailer, citing factors like its product lineup, e-commerce growth, and overall financial performance.

Why it matters

Victoria's Secret is a storied brand in the intimate apparel industry, but has faced challenges in recent years amid shifting consumer preferences. The 'Moderate Buy' rating suggests analysts see opportunities for the company to regain momentum through strategic initiatives, though there are still some uncertainties around its long-term trajectory.

The details

The consensus 'Moderate Buy' rating is based on six hold recommendations, six buy recommendations, and one strong buy recommendation from the 13 brokerages covering Victoria's Secret. Analysts have adjusted their price targets, with Telsey Advisory Group boosting its target to $71 and citing the company's product lineup and e-commerce performance, while The Goldman Sachs Group increased its target to $53 and maintained a neutral rating.

  • On March 2nd, Telsey Advisory Group raised its price target and maintained an 'outperform' rating.
  • On March 10th, Zacks Research upgraded Victoria's Secret to 'strong-buy'.
  • On April 5th, Wall Street Zen downgraded the stock from 'strong-buy' to 'buy'.

The players

Victoria's Secret & Co.

A leading designer, manufacturer and marketer of intimate apparel, beauty products and accessories for women, operating a portfolio of brands including Victoria's Secret, PINK, and Victoria's Secret Beauty.

Telsey Advisory Group

A research and advisory firm that covers Victoria's Secret, having recently raised its price target and maintained an 'outperform' rating on the stock.

The Goldman Sachs Group

A major investment bank that covers Victoria's Secret, having increased its price target while maintaining a 'neutral' rating on the stock.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

What’s next

Investors will be closely watching Victoria's Secret's upcoming quarterly earnings report and any further updates from analysts on the company's performance and outlook.

The takeaway

While Victoria's Secret faces ongoing challenges, the 'Moderate Buy' consensus and analysts' mixed views suggest the brand still has opportunities to regain its footing in the evolving intimate apparel market through strategic initiatives and adapting to changing consumer preferences.