New Yorker Finds Stylish Sports Merch in SF

Danielle Snyder Shorenstein discovers a passion for Golden State Warriors gear.

Apr. 20, 2026 at 12:11pm by

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An abstract, energetic painting in neon colors featuring the movement and energy of a basketball game, with the Golden State Warriors colors and logo prominently displayed.Courtside Cuties founder Danielle Snyder Shorenstein is bringing a fresh, fashionable approach to Warriors team merchandise.San Francisco Today

After moving from New York City to San Francisco in 2021, Danielle Snyder Shorenstein attended her first Golden State Warriors game, despite not considering herself a sports fan. However, she was surprised to discover a new love for stylish and fashionable Warriors merchandise, leading her to start her own sports apparel company focused on creating cute and trendy team gear.

Why it matters

Snyder Shorenstein's experience highlights a growing demand for sports merchandise that appeals to a wider audience beyond just die-hard fans, particularly younger consumers who want team apparel that fits their personal style. Her new business venture also reflects the broader shift towards more inclusive and fashion-forward sports branding.

The details

Despite initially feeling out of place at the Warriors game, Snyder Shorenstein was impressed by the variety of stylish team merchandise available. This inspired her to start her own company, Courtside Cuties, which designs and sells trendy, high-quality Warriors apparel and accessories. The company has found success by targeting fans who want to show their team spirit in a more fashionable way.

  • Danielle Snyder Shorenstein moved from New York City to San Francisco in 2021.
  • She attended her first Golden State Warriors game later that year.

The players

Danielle Snyder Shorenstein

A former New Yorker who relocated to San Francisco and discovered a passion for stylish Golden State Warriors merchandise, leading her to start her own sports apparel company, Courtside Cuties.

Golden State Warriors

The professional basketball team based in San Francisco, California that plays in the NBA.

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What they’re saying

“I identify as a New Yorker, so going to my first Warriors game was a bit of a culture shock. But I was really impressed by all the cute and trendy team gear they had. That's when I knew there was a gap in the market that my company could fill.”

— Danielle Snyder Shorenstein, Founder, Courtside Cuties

What’s next

Courtside Cuties plans to expand its product line to include merchandise for other Bay Area sports teams in the future, capitalizing on the growing demand for fashionable team apparel.

The takeaway

Danielle Snyder Shorenstein's experience and new business venture highlight the evolving sports merchandise market, where fans increasingly want team gear that aligns with their personal style and fashion sense, not just their team loyalty.