BTIG Reaffirms Buy Rating for Salesforce

Analysts maintain $255 price target for CRM stock

Apr. 17, 2026 at 12:52pm by

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An extreme close-up of various metal gears, levers, and other industrial machinery components in shades of grey, black, and dark blue, conveying the complex financial and technological infrastructure underlying Salesforce's cloud-based software platform.BTIG Research's bullish outlook on Salesforce highlights the robust financial and technological foundations supporting the cloud software company's continued growth.San Francisco Today

BTIG Research reiterated its 'buy' rating and $255 price target on Salesforce (NYSE: CRM) stock on Friday. The analysts cited the cloud software company's strong fundamentals and growth potential despite recent market volatility.

Why it matters

Salesforce is a bellwether for the enterprise software industry, and its stock performance is closely watched by investors. A positive rating from a major research firm like BTIG could help boost confidence in the company's outlook.

The details

In their research report, BTIG analysts said they remain bullish on Salesforce due to the company's leading position in the customer relationship management (CRM) software market and its ability to cross-sell additional cloud-based products to its large customer base. The $255 price target represents potential upside of over 40% from the stock's previous closing price.

  • BTIG issued the research report on Friday, April 17, 2026.

The players

BTIG Research

A global financial services firm that provides institutional trading, investment banking, research, and related brokerage services.

Salesforce

A leading provider of cloud-based customer relationship management (CRM) software and other enterprise applications.

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What’s next

Investors will be closely watching Salesforce's upcoming quarterly earnings report to see if the company can maintain its strong growth trajectory amid the current market environment.

The takeaway

BTIG's reaffirmation of a 'buy' rating and $255 price target on Salesforce stock underscores the company's solid fundamentals and growth prospects, even as the broader tech sector faces increased volatility.