BLB&B Advisors Boosts Salesforce Stake

Investment firm increases holdings in cloud software provider by 6% in Q4 2025

Apr. 15, 2026 at 7:40am by

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BLB&B Advisors LLC, a financial advisory firm, increased its stake in Salesforce Inc. (NYSE: CRM) by 6% in the fourth quarter of 2025, according to a recent SEC filing. The firm now owns 57,027 shares of the cloud-based customer relationship management (CRM) software provider, valued at $15.1 million.

Why it matters

Salesforce is a leading provider of cloud-based CRM and enterprise software, and institutional investor activity in its stock is closely watched as an indicator of market sentiment around the company's performance and growth prospects.

The details

BLB&B Advisors added 3,210 shares of Salesforce to its portfolio during the quarter, bringing its total holdings to 57,027 shares. Several other institutional investors and hedge funds also made changes to their Salesforce positions in Q4 2025, including Rockland Trust Co., Alps Advisors Inc., Midwest Trust Co., and Jones Financial Companies Lllp.

  • BLB&B Advisors increased its Salesforce stake in the fourth quarter of 2025.
  • Salesforce reported its Q4 2025 earnings on February 26, 2026.

The players

BLB&B Advisors LLC

A financial advisory firm that increased its stake in Salesforce by 6% in Q4 2025.

Salesforce Inc.

A leading provider of cloud-based customer relationship management (CRM) and enterprise software.

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The takeaway

Institutional investor activity in Salesforce stock provides insight into market sentiment around the company's performance and growth prospects in the cloud software sector.