Family Offers $10K Reward for Missing Bay Area Coffeeshop Owner

Amy Hillyard, who owns Farley's coffee shops in Oakland and San Francisco, was last seen on March 25 in Oakland.

Apr. 14, 2026 at 10:08pm by

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An extreme close-up photograph of a single coffee cup lid, lit by a harsh, direct camera flash against a pitch-black background, creating a stark, gritty, investigative aesthetic.The disappearance of a beloved local coffeeshop owner has sparked an intense investigation and community-wide search effort.San Francisco Today

The family of Amy Hillyard, a 52-year-old woman who owns coffee shops in the Bay Area, is offering a $10,000 reward for information leading to her safe return. Hillyard was last seen on March 25 near the 500 block of Radnor Road in Oakland. More than 200 volunteers have helped search for her, but her whereabouts remain unknown. The Oakland Police Department is continuing to investigate the case.

Why it matters

The disappearance of a well-known local business owner has sparked significant community concern and mobilized a large-scale search effort in the Bay Area. Hillyard's family is hoping the reward will encourage anyone with information about her whereabouts to come forward and help bring her home safely.

The details

Amy Hillyard, the 52-year-old owner of Farley's coffee shops in Oakland and San Francisco, was last seen around 2 p.m. on March 25 near the 500 block of Radnor Road in Oakland. Hillyard is described as 5 feet, 4 inches tall and weighing about 120 pounds, with blonde hair and hazel eyes. She is considered at risk due to undisclosed medical conditions. Last month, more than 200 volunteers joined the search for Hillyard, walking door-to-door, but her whereabouts remain unknown. Hillyard's husband, Chris Hillyard, has now announced a $10,000 reward for information that leads to her safe return.

  • Amy Hillyard was last seen around 2 p.m. on March 25 in Oakland.
  • Last month, a candlelight vigil was held for Hillyard, and more than 200 volunteers helped search for her.

The players

Amy Hillyard

A 52-year-old woman who owns Farley's coffee shops in Oakland and San Francisco. She was last seen on March 25 and is considered at risk due to undisclosed medical conditions.

Chris Hillyard

Amy Hillyard's husband, who has announced a $10,000 reward for information leading to her safe return.

Oakland Police Department

The law enforcement agency investigating Amy Hillyard's disappearance and continuing to follow up on leads.

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What they’re saying

“We truly believe someone out there has seen Amy, may know where she is, or has information that could help bring her home. Despite the tireless efforts of hundreds of volunteers over the past two weeks, we are still searching for answers. The Oakland Police Department (OPD) continues to follow up on leads, and we hope this reward encourages anyone with information to come forward. If you know anything, no matter how small it may seem, please contact the OPD's Missing Persons Unit at (510) 238-3641. Your information could make all the difference in bringing Amy home.”

— Chris Hillyard, Amy Hillyard's husband

What’s next

The Oakland Police Department's Missing Persons Unit is continuing to investigate the case and follow up on any leads. The $10,000 reward offered by Amy Hillyard's family is intended to encourage anyone with information about her whereabouts to come forward and contact the authorities.

The takeaway

The disappearance of a well-known local business owner has deeply impacted the Bay Area community, sparking a large-scale search effort and highlighting the importance of community support and cooperation with law enforcement in missing persons cases. The family's offer of a substantial reward underscores their determination to bring Amy Hillyard home safely.