Corporate Natalie launches creator-led influencer marketing agency Expand Co-Lab

The popular content creator aims to overhaul the 'broken' influencer marketing system by bringing creators into the process earlier.

Apr. 5, 2026 at 8:55am by Ben Kaplan

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Natalie Marshall, known as 'Corporate Natalie,' has built a successful content creation business over the past six years, amassing millions of followers across social media platforms by parodying office culture. Now, she's launching a new creator-led influencer marketing agency called Expand Co-Lab, which she believes can fix the fundamental issues in the influencer marketing industry by facilitating direct conversations between brands and creators during the briefing process.

Why it matters

The influencer marketing industry is estimated to reach $32.55 billion globally by 2025, with brands increasingly investing in B2B channels. However, Marshall argues that the current system is 'broken,' with brands often handing off rigid creative briefs to creators without direct collaboration. Expand Co-Lab aims to address this disconnect and improve the efficiency of influencer marketing campaigns.

The details

Marshall started Corporate Natalie as a side project, creating skits that resonated with audiences and eventually led to brand partnerships. She now has over 1.4 million followers on Instagram, 827,000 on TikTok, and 276,000 on LinkedIn. With her new agency, Expand Co-Lab, Marshall wants to bring creators into the briefing process earlier, focusing on the 'one hero moment or message' a brand needs rather than overwhelming them with lengthy creative guidelines. The agency works with a collective of creators, including Brandon Smithwrick, Varun Rana, Sara Uy, Corporate Bro, Rachel Tokar, Matthew Kearney, and Morgan Young, and does not represent talent or take commissions from them.

  • Corporate Natalie started her content creation business six years ago.
  • Marshall was recognized as a 2023 LinkedIn Top Voice and appeared on the Forbes 30 Under 30 list.
  • Expand Co-Lab is launching in 2026 as the influencer marketing industry is estimated to reach $32.55 billion globally by 2025.

The players

Natalie Marshall

Also known as 'Corporate Natalie,' she is a content creator who has built a successful business parodying office culture on social media platforms.

Expand Co-Lab

A new creator-led influencer marketing agency launched by Natalie Marshall, which aims to improve the efficiency of influencer marketing campaigns by bringing creators into the briefing process earlier.

Brandon Smithwrick

One of the creators working with Expand Co-Lab.

Varun Rana

One of the creators working with Expand Co-Lab.

Sara Uy

One of the creators working with Expand Co-Lab.

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What they’re saying

“Brands pay massive amounts of money for one singular video to creators, and they often never meet them or talk to them. Agencies play this intermediary role that creates separation between the creator and the brand. I sat with that with my team, and we decided we wanted to launch [a] creator led influencer marketing agency.”

— Natalie Marshall, Founder, Expand Co-Lab

“I don't know how the campaign performed. I don't know if I'll ever speak to them again. Were they happy? Were they sad? I don't know. There's no communication.”

— Natalie Marshall, Founder, Expand Co-Lab

What’s next

Expand Co-Lab is launching in 2026 and will be working with a growing collective of creators to improve the influencer marketing industry.

The takeaway

Natalie Marshall's new agency, Expand Co-Lab, aims to address the fundamental issues in the influencer marketing industry by bringing creators into the process earlier and facilitating direct collaboration between brands and creators. This creator-led approach could help improve the efficiency and effectiveness of influencer marketing campaigns.