Gap taps Bad Bunny collaborator Young Miko for first Spanish-language campaign

The 28-year-old Puerto Rican rapper reimagined her 2025 song 'WASSUP' for a new music video showcasing Gap's sweats.

Published on Mar. 11, 2026

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Gap has enlisted Puerto Rican rapper Young Miko, a collaborator of Bad Bunny, for the San Francisco clothing company's first Spanish-language campaign. The three-minute music video features Young Miko and 26 Latin dancers dressed in Gap hoodies and sweats, with an extended version of her 2025 song 'WASSUP'.

Why it matters

The 'Sweats like this.' campaign marks a significant move for Gap to connect with the growing Latin music and fashion audience, tapping into a genre that has long shaped global culture and how people express themselves.

The details

The video, part of Gap's 'Sweats like this.' campaign, showcases Young Miko alongside 26 predominately Latin dancers, all dressed in Gap hoodies and sweats. Filmed primarily in front of a plain white backdrop, the video features several outfit changes and an extended version of the track to make way for a dynamic dance break.

  • Young Miko was in San Francisco last month for a handful of Super Bowl week performances.
  • The 'Sweats like this.' campaign launched on Tuesday, March 10, 2026.

The players

Young Miko

A 28-year-old Puerto Rican rapper who has collaborated with Bad Bunny and is the star of Gap's first Spanish-language campaign.

Mark Breitbard

The president and CEO of Gap brand.

Fabiola Torres

The chief marketing officer of Gap brand.

Bad Bunny

The Puerto Rican rapper who featured Young Miko on his 2023 song 'Fina' and had Young Miko make a cameo during his historic Super Bowl LX halftime show performance.

Pedro Pascal

The actor who danced alongside Young Miko during Bad Bunny's Super Bowl halftime show.

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What they’re saying

“Young Miko represents more than a moment; she speaks to a generation and is shaping what comes next.”

— Mark Breitbard, President and CEO of Gap brand (sfchronicle.com)

“Sweats like this arrives at a defining moment for Latin music — a genre that has long shaped global culture and how people dress, dance, and express themselves across generations.”

— Fabiola Torres, Chief marketing officer of Gap brand (sfchronicle.com)

What’s next

Gap plans to continue its music-driven marketing strategy, building on the success of its previous campaigns featuring artists like Katseye and Sienna Spiro.

The takeaway

Gap's collaboration with Young Miko represents the brand's strategic move to connect with the growing Latin music and fashion audience, tapping into a genre that has long been influential in shaping global culture and self-expression.