Expedia CFO Reveals 'Radical' Company Shift

Scott Schenkel says Expedia has overhauled its strategy and metrics over the past 6-9 months.

Mar. 3, 2026 at 10:25pm by Ben Kaplan

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Expedia Group Chief Financial Officer Scott Schenkel revealed that the company's leadership team has "radically changed the direction of the company" over the past 6 to 9 months. Schenkel said new performance metrics and a reset of expectations have been a key part of this shift, including a "more critical assessment of what return levels are expected" and a "daily refocusing of where we're going to spend the money within micro-like measurements".

Why it matters

Expedia is one of the world's largest online travel agencies, so any major strategic shifts at the company could have significant implications for the broader travel industry. The changes Schenkel described suggest Expedia is working to become more disciplined and data-driven in its operations and investments.

The details

Schenkel revealed the details of Expedia's strategic overhaul during an interview at the Morgan Stanley tech conference in San Francisco. He said the company's leadership team has been working to "radically change the direction of the company" by introducing new performance metrics and resetting expectations across the organization.

  • Schenkel said the changes have occurred over the past 6 to 9 months.

The players

Scott Schenkel

Chief Financial Officer of Expedia Group.

Expedia Group

One of the world's largest online travel agencies.

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What they’re saying

“We radically changed the direction of the company over the course of the last 6 to 9 months.”

— Scott Schenkel, Chief Financial Officer

The takeaway

Expedia's strategic overhaul suggests the company is working to become more disciplined and data-driven in its operations and investments, which could have significant implications for the broader travel industry as one of the world's largest online travel agencies.