Samsung & SUGA Unveil the Latest Galaxy Buds4 Pro Earbuds

Shop the new premium audio buds with improved sound quality and comfort

Published on Feb. 27, 2026

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At its Galaxy S26 Unpacked event, Samsung tapped SUGA of BTS to unveil their latest flagship earbuds, the Galaxy Buds4 and Buds4 Pro. The premium audio buds feature a new design, improved Hi-Fi sound quality, and enhanced all-day comfort as Samsung aims to compete with Apple's AirPods.

Why it matters

The new Galaxy Buds4 and Buds4 Pro models represent Samsung's latest effort to challenge Apple's dominance in the premium wireless earbuds market. With features like improved active noise cancellation, 360 audio, and gesture controls, Samsung is positioning the Buds4 Pro as a high-end alternative for audiophiles and tech enthusiasts.

The details

The Buds4 Pro aims to improve the listening experience with a super wide woofer as part of its two-way driver setup for cleaner bass. Both models support high quality audio up to 24bit/96kHz and offer direct multi-channel 360 audio. The Pro model also brings back the Super Clear Call feature that detects the user's voice and increases ambient sound for conversations. Additionally, the Buds4 Pro has a Siren Detect feature that activates ambient sound to hear safety alerts.

  • The Galaxy Buds4 ($180) and Galaxy Buds4 Pro ($250) are available for pre-order today before hitting shelves on March 11, 2026.

The players

Samsung

A multinational electronics and technology company that is one of the world's largest producers of consumer electronics, including smartphones, tablets, and wireless earbuds.

SUGA

A member of the popular K-pop group BTS, who was revealed as the official brand ambassador for the Galaxy Buds4 Pro at Samsung's Unpacked event.

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What’s next

The Galaxy Buds4 and Galaxy Buds4 Pro will be available for purchase starting March 11, 2026.

The takeaway

Samsung's new Galaxy Buds4 and Buds4 Pro models represent the company's latest effort to challenge Apple's dominance in the premium wireless earbuds market, offering improved sound quality, comfort, and advanced features to appeal to audiophiles and tech enthusiasts.