Samsung Teases 'Brightest' and 'Easiest' Camera in Galaxy S26

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Samsung is doubling down on artificial intelligence for the Galaxy S26 series, promising a significant shift in how users interact with mobile technology. The focus is particularly sharp on the camera experience, with teasers pointing to a brighter, easier, and more intuitive system powered by AI. The company envisions a future where creativity isn't limited by technical skill, allowing anyone to produce cinematic videos or capture stunning photos, even in challenging low-light conditions.

Why it matters

Samsung's decision to market the Galaxy S26 as an 'AI phone' rather than a 'smartphone' signals a fundamental shift in the company's messaging, positioning AI as the defining feature of the device. The success of this strategy will depend on whether Samsung can deliver on its promise of a truly seamless and intuitive AI experience, as past AI features have had mixed results.

The details

The core of Samsung's strategy appears to be unifying image and video editing capabilities into a single, AI-driven platform. This means streamlining the creative process, eliminating the need to switch between multiple apps for tasks like editing, enhancing, and sharing. Samsung envisions a future where creativity isn't limited by technical skill, allowing anyone to produce cinematic videos or capture stunning photos, even in challenging low-light conditions. The company is also heavily promoting improvements in low-light performance, a perennial challenge for mobile photography.

• The Galaxy S26 will be unveiled at Samsung's Galaxy Unpacked event on February 25th.
• Reservations are currently open, offering a $30 credit towards pre-orders and a chance to win a $5,000 gift card.

What’s next

The Galaxy S26 and its new AI capabilities will be officially unveiled at the Galaxy Unpacked event on February 25th in San Francisco.