OpenAI Blocked From Using 'Cameo' Name for AI Video Features

Trademark dispute leads to temporary injunction against tech company's use of the term.

Published on Feb. 21, 2026

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OpenAI has been temporarily blocked from using the word 'Cameo' in a product that allows people to generate videos based on prompts, amid a trademark dispute with the celebrity video platform Cameo. The company sued OpenAI last year, alleging that the San Francisco-based tech firm infringed on its trademark.

Why it matters

This case highlights the challenges tech companies face when developing new products and features that may overlap with existing trademarks or intellectual property. It also underscores the importance of thorough trademark research and clearance before launching new initiatives.

The details

Cameo, the platform that allows users to purchase personalized videos from celebrities, sued OpenAI alleging that the San Francisco company's use of the 'Cameo' name for its AI-powered video generation feature infringed on Cameo's trademark. The court has now temporarily blocked OpenAI from using the 'Cameo' name until the dispute is resolved.

  • OpenAI was sued by Cameo in 2025.
  • The court issued a temporary injunction against OpenAI's use of the 'Cameo' name in February 2026.

The players

OpenAI

A San Francisco-based artificial intelligence research company that develops advanced language models and other AI technologies.

Cameo

A celebrity video platform that allows users to purchase personalized videos from public figures.

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What’s next

The court will continue to hear arguments in the trademark dispute between OpenAI and Cameo to determine if the temporary injunction should be made permanent.

The takeaway

This case underscores the importance for tech companies to carefully navigate trademark and intellectual property issues when developing new products, even when using common terms, to avoid costly legal battles and potential disruptions to their business.