Silicon Valley Billionaires Obsessed with 432Hz, Binaural Beats

Tech executives build routines around sound frequency technology to 'hack' their brains

Published on Feb. 14, 2026

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Tech leaders like Jack Dorsey and Joe Rogan are turning to 432Hz frequencies, binaural beats, and 'sound baths' that claim to restructure neural pathways and give an 'unfair advantage' in the attention economy. Apps like Brain.fm and Endel have raised millions in venture capital as the 'frequency wars' heat up in Silicon Valley.

Why it matters

The growing trend of Silicon Valley elites using unproven sound frequency technology to 'upgrade' their consciousness and gain a competitive edge raises questions about the science behind these practices, the ethics of using them, and whether they could have broader societal impacts if they become more mainstream.

The details

Tech executives are building entire morning routines around sound frequency technology, using apps like Brain.fm and Endel that have raised tens of millions in venture capital. Binaural beats playlists on Spotify rack up hundreds of millions of listens as the 'frequency wars' heat up, with some users paying up to $500 per hour for 'sound bath' sessions that claim to restructure neural pathways.

  • The trend of Silicon Valley elites using sound frequency technology has been growing in recent years.

The players

Jack Dorsey

The co-founder and former CEO of Twitter, who is known to meditate to these frequencies.

Joe Rogan

The popular podcast host who has spoken about his use of binaural beats.

Brain.fm

An app that has raised tens of millions in venture capital for its sound frequency technology.

Endel

Another app that has raised significant funding for its sound frequency offerings.

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What they’re saying

“We're not talking about psychedelics. We're talking about frequencies. Specific sound waves that allegedly hack your brainwaves, upgrade your consciousness, and — according to a growing cult of Silicon Valley optimizers — give you an unfair advantage in the attention economy.”

— JW Rhoday, Author (Medium)

The takeaway

The growing use of unproven sound frequency technology by Silicon Valley elites highlights the need for more research and scrutiny around these practices, as well as broader discussions about the ethics of using such tools to gain a competitive edge and the potential societal impacts if they become more mainstream.